Building advanced media literacy competences and digital skills of low-skilled adults 45+ through social media Erasmus Project

Project Title

Building advanced media literacy competences and digital skills of low-skilled adults 45+ through social media

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2017

Project Topics

This project is related with these Project Topics: Labour market issues incl. career guidance / youth unemployment; ICT – new technologies – digital competences

Project Summary

As the New Skills Agenda for Europe points out: “The digital transformation of the economy is re-shaping the way people work and do business. New ways of working are affecting the types of skills needed, including innovation and entrepreneurship. Many sectors are undergoing rapid technological change and digital skills are needed for all jobs, from the simplest to the most complex”.
Digital technologies are key drivers of innovation, growth and job creation, and therefore digital competence is increasingly linked to participation in the labour market. Digital competence is not only about being familiar with digital technologies, but also about the way new technologies & online media are used. In terms of digital skills, considering that to function effectively in a digital society more than low level skills are needed, about 45% of the EU population can be considered as insufficiently digitally skilled (having either low or basic digital skills). In Romania 74% of the population does not have the skills they need to function effectively in the digital world, while the share is over 50% in Greece, Portugal & Italy and over 40% in Spain.
The internet is changing employers’ recruitment and selection methods, and the process of job search by individuals. Employers and recruiters are not only posting vacancies on the internet, but they are increasingly using the internet (incl. social media) to screen and select applicants. Despite the significant increase in the use of ICT & social media by low-skilled/low-qualified adults, they demonstrate a low level of awareness and understanding of the broader implications that their online activity can have on their social & professional life.
It is thus important that low-skilled/low-qualified adults (especially over 45) to develop their media and digital skills so that they are able to effectively use social media in a way that can generate increased opportunities for them in the social and professional arena. More specifically the project will target:
– low-skilled/low-qualified unemployed adults 45+ in Romania, Greece, Portugal, Spain & Italy and
– employment/career counselors and/or relevant authorities, organisations and companies working with low-skilled/low-qualified unemployed (e.g. PES, recruiters)
and it will aim at:
– Developing the digital & media skills of low-skilled/low-qualified unemployed adults 45+ through innovative tools, so that they are motivated and able to build a robust online professional identity to strengthen their access to employment, thus leading to social & economic inclusion
– Enhancing the knowledge of employment/career counselors, VET providers, recruiters and/or relevant authorities and organisations working with low-skilled/low-qualified unemployed and equipping them with a new approach & tools for supporting and interacting with middle-aged unemployed persons through social media.
The above will be achieved through the implementation of the following activities:
1. Development of digital skills building framework through social media for low-skilled/low-qualified unemployed persons over 45
1.1. Assessment of online recruitment, screening and selection methodologies, practices and tools
1.2. Development of skills building framework
2. Development and pilot implementation of online resource platform for building the digital competences of low-skilled/low-qualified unemployed persons over 45
2.1. Development of online resource platform
2.2. Pilot implementation of skills building
3. Development and dissemination of manual for professionals supporting unemployed persons
3.1. Development of manual for professionals
3.2. Dissemination of manual to professionals

EU Grant (Eur)

Funding of the project from EU: 183557,25 Eur

Project Coordinator

Asociatia Nationala de Dezvoltare Continua a Tineretului din Romania & Country: RO

Project Partners

• KENTRO MERIMNAS OIKOGENEIAS KAI PAIDIOU
• EEO GROUP SA
• MAGENTA CONSULTORIA PROJECTS SL
• SOCIEDADE PROMOTORA DE ESTABELECIMENTOS DE ENSINO LDA
• CANARY WHARF CONSULTING LIMITED
• PRISM – PROMOZIONE INTERNAZIONALE SICILIA – MONDO