CreatINNES – Strategic Partnership for Innovation and Business Skills Development in Cultural and Creative Industries Sector Erasmus Project

Project Title

CreatINNES – Strategic Partnership for Innovation and Business Skills Development in Cultural and Creative Industries Sector

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2018

Project Topics

This project is related with these Project Topics: New innovative curricula/educational methods/development of training courses; Open and distance learning; Creativity and culture

Project Summary

The CreatINNES partnership is dedicated today to the topic – the relationship between creativity and successful business development, between creativity and innovation in the economy. CCIs are acknowledged as a key driver for growth and innovation, increasing the competitiveness of the European economy and other sectors. The employment in CCI is constantly increasing. Nevertheless, there are identified gaps in the sector and related needs: CCI has always been fragmented by micro-enterprises, startups and freelancers who meet different business challenges. On other hand, the creative thinking, new models of cooperation, thinking “outside the sector” and cross-sectoral cooperation are other important topics for non-CCI organizations.
As a result of in-depth analysis, the CreatINNES partnership developed two special training programs aimed at different target groups – on the one hand are freelancers and startups in the cultural and creative industries (CCI) that need business skills to be successful on market; and on the other hand, there are entrepreneurs who have innovative thinking but lack knowledge about creative thinking and its application in business. Therefore, creative people and business people have what to exchange as learning experience and knowledge. This was also the base, on which our consortium was build. The project addresses the identified priority needs of start-ups and freelancers in CCI sector and non-CCI innovative entrepreneurs regarding development of entrepreneurial, business, financial, creative, IPR and digital skills.

Moreover, in the situation of COVID-19 and the applied restrictions for the society to deal with this pandemic, online training has acquired a very important role, especially for working students who want to combine learning with their daily work activities from a convenient location. CreatINNES team develop the “CreatINNES Academy” platform for blended learning to provide opportunity of the learners to choose how to gain knowledge in preferred by them topic according to their flexibility – only self-learning or supported also by a trainer.
The overall objective of our strategic partnership was to provide support for business development in the CCI and digital sectors through innovative VET programs for startups and freelancers. The following specific objectives guided our project wotk: identification of skills gaps in the CCI sector, creating, implementing and promoting a sustainable VET program at transnational level, and providing knowledge to improve access to finance and growth opportunities for CCI and digital start-ups.

The multidisciplinary team represents the target groups and expertise needed to achieve target results. They involved in the project activities:
• > 950 individuals working in the cultural and creative industries
• > 650 non-CCI entrepreneurs
• > 600 regional multipliers
• > 1000 members of the partnership networks
• Representatives of media, press, and bloggers supporting 38 external publications in total.

CreatINNES implemented the following activities:
– Research with two surveys and in-depth need analysis;
– Development two multilingual training programs, which are tailor-made for blended learning, targeting for freelancers and startups acting in cultural and creative industries, non-CCI entrepreneurs including such as arising from European cultural heritage,
and from cross-sector cooperation with tourism sector;
– Development of a digital platform (https://moodle.creatinnes.eu) for blended learning “CreatINNES Academy”;
– Creation of a methodology named “Blended Learning Methodology for CreatINNES”, targeting trainers, learners and other stakeholders, introducing an innovative approach in creating VET programmes for CCIs;
– Performing communication and dissemination activities; and
– Sustainability actions such as development of services and trainings activities, which will be further deployed by project partners also after the end of the CreatINNES project duration.

CreatINNES is bridging the training gap between creativity and innovation. As a results, it impacts even in a longer term benefits by
– Unlocking economic potential for obtaining cutting-edge skills for creative entrepreneurship and development of the so-called “creative culture of entrepreneurship”.
– Strengthening the capacities to drive and turn the passion and existing creative concepts into success stories.
– Offering practical and free open education training for freelancers and small companies in CCI and innovative startup for effectively exploring their ideas and make sure there is a market that will pay for what they have to offer.
– Creating a business environment for business ventures based on creativity and innovation.
– Raising awareness of needs and benefits by integrating entrepreneurial and creativity education.
– Using digital instruments in the training for establishing and promoting sustainable VET support in a transnational scale.

Project Website

https://www.creatinnes.eu

EU Grant (Eur)

Funding of the project from EU: 358480 Eur

Project Coordinator

INI-NOVATION GMBH & Country: DE

Project Partners

• Business Innovation Center Innobridge
• Teleberry Musorszolgaltato és Tanacsado Korlatolt Felelossegu Tarsasag
• “BUDAKOV FILMS” EOOD
• MACEDONIAN ENTERPRISE DEVELOPMENT FOUNDATION SKOPJE
• Alanam