Gender Portrays through Media Erasmus Project

Project Title

Gender Portrays through Media

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Capacity Building for youth in neighbouring and enlargement countries

Project Call Year

This project’s Call Year is 2016

Project Topics

This project is related with these Project Topics:

Project Summary

“Gender Portrays through Media” is a project implemented by a consortium of 8 partners from WB and EU, hosted and coordinated by Women Towards Integration in Albania. The project seeks to foster and encourage advocacy for gender equality by the use of media and by training youth workers on how they can better report, show case and promote gender equality through the biggest mediums and communication channels. Our project addressed topics such as the gender as an equality issue, with positive approach to diminish the negative stereotypes and discrimination related to sex and/or gender and promote ethical media conduct in portraying gender issues.
The main aim of the project was to train youth workers, youth leaders and young people advocate and report gender issues in the media, while raising awareness of the public on the importance of gender roles as seen and portrayed in the mass media. As a result of the project implementation a the handbook “Reporting Gender in media” was produce and serves as tool for any youth worker of any field to be take into consideration while reporting their activities in media. As well a booklet with 6 media articles, produced by participants of the first activity was published online and made available to anyone to use as a referring point. 4 videos were produced during the youth exchange and they aim to promote the gender roles by challenging stereotypical behaviours and roles of man and women in society.

OBJECTIVES of the project were:
– Train youth workers/leaders and young people on how to better report gender equality in the media, as well as fight the gender stereotypes and portrayed by various mediums.
– Support and improve skills of youth workers by giving them practical and professional skills in various type of media approaches (written, audio, visual, photo etc).
– Increase the awareness about importance of gendered media and societies;
– Analyze existing cases and design a structured strategy on how to report youth work, gender mainstreaming and gender culture in the media;
– Foster the participation of youth workers in taking role of media advocates and ensure ethical conduct in the media world.
– Promote the Erasmus + YiA Programme as a strong tool for promoting gender issues through media
– Create an effective practice that can be used by all the partner promoters and the wider networks.

The project was composed of 3 main mobilities that took place in Albania and gave a chance to a total of 87 participants to learn more about gender issues, media reporting tips and tricks, how to address gender in media and how to fight the negative stereotypes that media shows about role of man and women in society.
The activities were:
A1: Training Course for youth workers with the main aim to: Train youth workers, staff and activists of partner organisations on how to ethically report gender issues in media through promotion of gender equality as a fundamental human right. It was an 8 days activity that took place in Durres and brought together 23 participants, 4 trainers and 1 staff member. 6 media articles were written by participants and are gather in a booklet available online. 4 project ideas were created during the training that would be used by the consortium for further cooperation.
A2: Youth Exchange “Reporting equality” with the main aim to: Raise the awareness of young people about gender issues as portrayed in the media and encourage them to act as advocates of equality while using the various media channels. 40 pax and leaders participated in 7 days event and 4 video clips were created.
A3:Seminar “The role and importance of media in gender equality” with the main aim to: Foster the active involvement of youth workers of any field to address gender issues and gender equality related to media. 24 participants from the consortium were part of the activity and discussed on how to better involve youth workers in addressing gender in media.

EU Grant (Eur)

Funding of the project from EU: 47038 Eur

Project Coordinator

GRUAJA DREJT INTEGRIMIT & Country: AL

Project Partners

• UNITED SOCIETIES OF BALKANS ASTIKI ETAIREIA
• ORGANIZATA JOQEVERITARE THY UDRUZENJE
• CENTER FOR EDUCATION AND TRAINING PRIZREN
• ASSOCIATION FOR PROGRESS, EDUCATION AND LOBBYING NEL SKOPJE
• INTERNATIONAL PLATFORM FOR CITIZENPARTICIPATION SDRUZHENIE
• EURO-NET
• ASOCIATIA ERHANGJA EGYESULET