INTOFashion Platform Erasmus Project

Project Title

INTOFashion Platform

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for youth

Project Call Year

This project’s Call Year is 2014

Project Topics

This project is related with these Project Topics: Labour market issues incl. career guidance / youth unemployment; Youth (Participation, Youth Work, Youth Policy) ; Entrepreneurial learning – entrepreneurship education

Project Summary

Three strategic partners – [FAD (London, UK); Asociación Cultural Roda – BIAAF (Bilbao, Spain); Associazione Moda e Modi (Milan, Italy)] – collaborated to create INTOFashion, a unique ICT platform to support European young people considering progression to a career in fashion and design. The web tool created incorporates social media and is both factual and pedagogical, providing sector-specific careers guidance information and employability tools.

The project drew on the strengths in each of the three fashion driving regions (UK, Spain, Italy), identifying and consolidating best practice nationally, and it has subsequently been disseminated Europe-wide through partnerships with groups in Sweden, Denmark, Croatia and Poland. This dissemination has led to developing further partnerships with Horisot Forenig in Sweden and with Slovenia.

The result of this project has been the creation of the www.intofashion.eu platform which has been disseminated widely in our partner countries and afield.

INTOFashion responds to the EU Europe 2020 Strategy objective of smart, sustainable and inclusive growth, as well as EU Youth Policy priorities to provide more efficient career guidance approaches and improve the transition between education, training and the workplace. The project is rooted in the principle that “the cultural and creative sectors are a significant driver of growth and jobs in Europe…contributing significantly to social cohesion and well-being. Cultural and creative industries employ millions of people across the EU, contribute a substantial share to EU GDP and grow faster than the rest of the economy.” (Public Policy Exchange).

EU Grant (Eur)

Funding of the project from EU: 93162,95 Eur

Project Coordinator

Fashion Awareness Direct & Country: UK

Project Partners

• Associazione Moda e Modi
• Asociación Cultural Roda