Drug Addiction Awareness on Adults Erasmus Project

Project Title

Drug Addiction Awareness on Adults

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2014

Project Topics

This project is related with these Project Topics: Health and wellbeing; Intercultural/intergenerational education and (lifelong)learning

Project Summary

The overall objective of our project is to develop innovative communications strategies and products for adults in order to provide a concrete contribution to the formation of social consciousness and awareness on drug addiction.

Under this objective, our project involves;

– The activities to exchange the experiences and implementation between the partners

– The activities to develop, to test and to implement innovative practices

– The activities enable the recognition and validation of the knowledge, skills and competencies get form formal and informal learning.

Our project;

– will contribute to the development of the corporate capacity of the partner organizations,

– will encourage local, national and international cooperation between project stakeholders,

– will improve the quality of continuing education and learning about drug addiction.

Project Name:

To Develop a Communication Strategy and the Communication Tools To Create Awareness on Drug Addiction

Overall Objective:

To develop innovative communications strategies and products for adults in order to provide a concrete contribution to the formation of social consciousness and awareness on drug addiction.

Project Duration:

2 Years

Target Audience:

Adults at and over the age of 25, particularly parents. However, the final beneficiaries will be children, young people and the whole community.

Result:

Output 1: A communication strategy on drug addiction

– Target audience and needs analysis in every partner country: First part of the survey

– Staff training programs (short-term transnational mobility between partner’s countries)

– Analysis of example applications (short-term transnational mobility)

– A workshop in Turkey (Each partner will participate)

– To develop a communication strategy and the application methods accordance with the strategy

Output 2: Media tools (short films, viral films, posters, etc.).

– A competition between university students of communication faculties in the each partner country (to prepare a Specification (according to the strategy), announcements, evaluation, award ceremony)

– Adaptation and implementation of the tools to the partner countries.

– Evaluation the effect of the tools used on the target: The second part of the survey

Coordinator: Turkish Green Crescent Society (TR)

EU Grant (Eur)

Funding of the project from EU: 109812,26 Eur

Project Coordinator

Turkish Green Crescent Society & Country: TR

Project Partners

• Nacionaline tabako ir alkoholio kontroles koalicija
• Istanbul Halk Sagligi Mudurlugu
• Associação Dianova Portugal
• Stichting EURAD (Europe Against Drugs)