Women in the Media Erasmus Project

Project Title

Women in the Media

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2019

Project Topics

This project is related with these Project Topics: Creativity and culture; Gender equality / equal opportunities; Entrepreneurial learning – entrepreneurship education

Project Summary

The ‘Women in the Media’ project will promote the empowerment of women as it will contribute to critical change in their lives and promote their involvement in an under represented industrial and commercial sector – The Creative Industries.

According to ‘Unlocking the potential of cultural and creative industries; 2010’ Within Europe there is a lot of untapped potential in the cultural and creative industries to create growth and jobs. To do so, Europe must identify and invest in new sources of smart, sustainable and inclusive growth drivers to take up the baton. Much of our future prosperity will depend on how we use our resources, knowledge and creative talent to spur innovation. Building on our rich and diverse cultures, Europe must pioneer new ways

According to the recommendations of an EU Report – Gender Equality in the Media Sector DG Internal Policies (2018)) ….’ … A key priority must be to counteract the discriminatory norms and attitudes, including unconscious biases that contribute to ongoing failures to address gender inequality effectively. Social campaigns, education programmes, and more targeted training and awareness-raising (including for industry decision-makers) to promote egalitarian values and practices should be supported through funding and promotion at the national and European level. Industry decision-makers should be made aware of the business case for more gender equal and diverse workforces in media industries; namely, that the resulting media content is likely to appeal to a wider variety of consumers…’

The statistics collected by Skillset and Women in Film and Television show that the presence of female voices on television and screen has been steadily declining since 2006. The reports on gender Equalities for directors in the European film industry (2006-2013) shows that is a significant under-representation of female directors in all level of film industry;

Only one in 5 films in 7 European countries is directed by woman. The vast of majority funding (84%) go into films that are not directed by woman. The high proportion of female graduates shows that the talent exists but the potential is not fully exploited by the industry.

The project will initially Map the existing situation in relation to women in the media, particular woman in FILM MAKING and highlight areas of good practice. This will give a clearer picture of the current situation on women and employment opportunities in the FILM MAKING sector of the creative industries.

Following the Mapping exercise the project will develop a suite of on-line training materials specifically designed to help women understand the diverse nature of the cultural sector, what skills and jobs are needed and through digital training equip the woman with a selection of those skills. For example, the project will cover; a route to careers in video editing and writing and presenting for film, TV and radio.

The project will also develop an Internet-based Platform to provide on-line support and interventions as they are a vital link in the horizon of integrated services for women in the creative industries to enhance their progress and their inclusion in this under-represented sector.

The content of the Platform will support and promote the training programme for women. By developing a new Platform of access, information and multidisciplinary support a holistic support and training package for women can be achieved.

The Project will directly impact the communities of women, teachers/trainers and professionals and tutors involved and stakeholders interested in the development of skills in the cultural sector. In the short term, the Project will also raise the awareness of both training centres and public authorities that have to implement this area for women.

It is envisaged that the project will reach around 2,000 women throughout Europe via a wide range of targeted dissemination activities.

EU Grant (Eur)

Funding of the project from EU: 207469 Eur

Project Coordinator

FilmWorks Trust & Country: UK

Project Partners

• BUSINESS & PROFESSIONAL WOMEN CR Z.S
• le LABA
• ARTE URBANA COLLECTIF
• EESTI PEOPLE TO PEOPLE
• KARPOS KENTRO EKPAIDEYTIKON DRASEONKAI DIAPOLITISMIKHS EPIKOINONIAS
• EU15 LIMITED