e-Learning for Inactive Women for Transferring their Talent & Ceramics Art Hobbies in to their Future Income Erasmus Project

Project Title

e-Learning for Inactive Women for Transferring their Talent & Ceramics Art Hobbies in to their Future Income

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2019

Project Topics

This project is related with these Project Topics: ICT – new technologies – digital competences; Open and distance learning; Creativity and culture

Project Summary

wmn&ART is based on a clear need of bringing inactive women in to labor market for increasing wealth level of Europe, as this a common problem in all countries regardless of their overall economical performance; 20.3 % of women aged 25-54 are outside of the labor market in 2017 in EU-28 average.

One of the solutions is to support these inactive women for their home-based employment and furnish them will complete solutions and encourage them for such initiatives. There are already financial support programmes and women can receive a subvention for establishing their micro enterprises based on their homes in all partners’ countries as well as most of rest of Europe has similar progrrammes; and arts are crafts are supported in a higher rates in some of them including Portugal.

Thus, a properly selected field combined with the women’s talent and practical training as well as Art Mentor support is a great model for such an initiative, and wmn&ART came to alive in parallel to this philosophy and also knowing the well market potential for handicraft ceramics reflecting local heritage, in Europe and in the world.

wmn&ART has two cascaded target groups who are connected to each other from “art” dimension. The first target group – named as wmn&ART’s primary target group – consists of inactive women who are art talented; willing to deal with ceramics art handicrafts as a hobby and develop themselves in this art line; bring their children in to the scenario for encouraging them also enjoy arts, improve in-family communication via art exercising, strengthening mental relaxing and mental healths of both themselves and their kids; further aiming to sell these art products for receiving a regular income in the form of part-time employment/self-employment. The essential keyword here that primary target group must be “enthusiastic” and “dedicated” beyond bearing surely natural “talent” and “basic skills” and “competencies”. Thus we are welcoming some few percent out of forthy million of target population, still we aim around a million potential within Turkey and rest of Europe! We name them as CHMEs in wmn&ART, originating from “Ceramic Handicraft Micro Entrepreneurs”.

The second target group – we name this wmn&ART’s secondary target group as “Art Mentors”, who will also benefit from the project in many ways, including receiving further professional development mentoring skills’ enhancement oriented training; they will have the option to exploit mentoring training from wmn&ART, collaborate with other mentors within art focused activities and mentoring, establish mentoring relationship with their mentees (CHMEs) and optionally offer their mentoring services against a financial benefit, or maybe in the form of business angels, as CHMEs go in to their market and start marketing their handicraft ceramic products.

For this purpose many national partnership has been established from several countries including associated partners and branches as well as sister organisations; so making the total of eleven countries in Europe, where ceramics handicrafts are popular. As handicrafts reflect local/national heritage, their popularity are always more when they are offered to other culture. Thus, multi cultural and their own heritage makes the idea challenging, not only from the aspect of sharing of them; but better potential to market through cross-border as it is more attractive to buyers – as consumers/buyers always buy local/national products when they visit a country; moreover, when they shop over Internet. Thus, this many-national feature of wmn&ART is not only a promotion but also a need for successful implementation, with maybe validation of the fact that why people are aiming to test different culture products when they enjoy handicrafts; through a bit old but very clear explanation stated in article from 2005! (https://goo.gl/oJr889).

Finally, while distinctive conditions of partner countries differ from each other at various levels and slightly, one of the common features is the gender differences in productivity and earnings. It will be highly and significantly be valuable as well as helpful if the sharing of information and experiences sharing.

EU Grant (Eur)

Funding of the project from EU: 163768 Eur

Project Coordinator

Ardahan University & Country: TR

Project Partners

• Agrupación Europea de Cooperación Territorial Ciudades de la Cerámica AECT limitada
• Socialiniu projektu institutas
• Zdruzenie aktivnych a talentovanych zien realizujucich fungujucu karieru – ZARIF
• KASTIEL MOJMIROVCE, a.s.
• TUM AVRUPA KADINLARI KULTUREL ISBIRLIGI VE DAYANISMA DERNEGI
• CENTRO TECNOLOGICO DE CALCADO DE PORTUGAL
• GALERIM SANAT GALERISI ORGANIZASYON LIMITED SIRKETI