Network Marketing and Initiatives Erasmus Project

Project Title

Network Marketing and Initiatives

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for higher education

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Cooperation between educational institutions and business; Entrepreneurial learning – entrepreneurship education; Overcoming skills mismatches (basic/transversal)

Project Summary

The problem of youth unemployment is a global issue. In January 2020, 3.17 million young people (under 25) were unemployed in the EU. The youth unemployment rate was 14.2% but general unemployment rate was 6.2% in the EU. There is a huge gap between general unemployment rate and youth unemployment rate. Youth employment has become a long-term problem in the EU. The problem has become more serious and complicated as youth unemployment can lead to social exclusion and unrest. Youth unemployment problem which is one of the popular topics that EU prioritizes, improved levels of skills for employability and new business creation for the needs of young are going to be considered in whole project. There are several reasons for youth unemployment: besides the general situation in the labour market, important factors are education and training systems, labour market and employment policies, but also the stratification and distribution of opportunities in society.

This project aims to develop a transnational strategic initiative which focus on contributing to achieve the Europe 2020 objectives of smart, sustainable and inclusive economic growth. An innovative, practical and dynamic system will be created to facilitate the transition of international students (IS) from education in host country (where they get their university degree) to world of work in their home countries and to promote sense of initiative and entrepreneurship for both IS and national students (NS).

Firstly, in this project (with IO-1 and IO-2) information packages for the target groups of this project, namely IS and NS, will be prepared. These information packages consist of two parts; 1) a practical guide to create international marketing network designed for both target groups and SMEs (IO-1) 2) a useful toolkit to increase sense of entrepreneurship and to promote participation in labour market in their home countries for IS and in international markets for NS (IO-2). The consortium will develop new training materials to improve the level of key competencies and skills of young people to be entrepreneur and start a new business. In addition, these trainings will include some ITC parts, in order to gain increased level of digital competence to become more employable. In other words, the project aims to contribute to skills, qualifications and career paths of the youth and create new opportunities for entrepreneurship. Besides, this project will also try to overcome the unhappiness and the social problems of the young people which could become seriously hazardous to many human beings. In accordance with the aim of this project, a unique consortium structure is constructed. A youth organisation, a university, a training academy and a labour association would be creating a great synergy to implement this project and its outputs. The project will produce Open Education Resources in the field of basics outcomes from major of Business Administration and Economics, E-learning Courses in the field of entrepreneur to encourage youth, and training toolkit to gain important skills and qualification.

Second, an online platform (with IO-3, IO-4 and IO-5) which will serve as an innovative and dynamic system to match the national SMEs which actively seek for foreign markets with the relevant well-educated and competent IS. Online platform will offer work-based learning opportunities for IS and NS. They will learn how to create business in their specific field with the help of host country professional firms, namely national SMEs. Besides, IS can easily access the technical information on goods and services produced in host country to sell foreign student’s home country will be designed.

EU Grant (Eur)

Funding of the project from EU: 150720 Eur

Project Coordinator

ANKARA YILDIRIM BEYAZIT UNIVERSITESI & Country: TR

Project Partners

• ANKARA TICARET ODASI
• Genclik Kulupleri Konfederasyonu
• Girne American University Centerbury Co.
• INTERNATIONALE ARBEIDSVERENIGING