YOUNG TALENTS – CREATING NEW MULTICULTURAL BRANDS Erasmus Project

Project Title

YOUNG TALENTS – CREATING NEW MULTICULTURAL BRANDS

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2017

Project Topics

This project is related with these Project Topics: Entrepreneurial learning – entrepreneurship education; ICT – new technologies – digital competences; Pedagogy and didactics

Project Summary

CONTEXT AND BACKGROUND OF THE PROJECT
VET schools has fulfilled most of its goals if students learn necessary skills and knowhow of particular profession, graduate on time and become employed after graduation. This task is not easy as alarming number of early leavers from VET education and decreasing number of employment rate of recent graduates show.
Our aim was to find new pedagogical methods to tackle these challenges. We focused on develop of intrinsic motivation of students by collaborative knowledge creation culture, supporting atmosphere and constant feedback. This was done by studying larger multidisciplinary modules and with teachers who have a mindset of supporting coach. Finally learning framework for all this was a company – which students established, branded and run with coaching of well-branded companies and retailers, and use of advanced eLearning platform.

OBJECTIVES OF THE PROJECT
STUDENTS
1) Learn vocational and life-learning skills and STUDY PART OF VET DEGREE by
a. establishing 6 companies as a mixed group (business & artisan students together)
b. branding companies with coaching of well-branded company
c. running the company as a mixed group and selling products in 3 countries and online webstore
2) Will be coached and supported in emotionally safe, helpful and permissive international learning environment
3) Support skilled and motivated students to make their dreams come true and learn VET degree in learning-by-doing way
COMPANIES
4) Retailers support Young Talents and benefit from co-operation
5) Well-branded companies support students to create new successful brands
TEACHERS
6) Learn new groundbreaking pedagogical model and mindset to work as supporting coach
SCHOOLS
7) Participating students graduate on time and become employed with brilliant vocational and life-long learning skills. New alternative way of studying curriculum will be constructed (learning wise&economically competitive).
VET EDUCATION IN GENERAL
8) Improve the brand of VET education in Europe

RESULTS AND IMPACTS
RESULTS
1. YOUNG TALENTS ENGAGING LEARNING MODEL TO LEARN LARGE PART OF VET DEGREE BY BEING INTERNATIONAL ENTREPRENEUR WAS CREATED
1.1. SIX INTERNATIONAL COMPANIES WITH STRONG BRAND WAS ESTABLISHED
1.2. LEARNING MATERIAL TO LEARN VOCATIONAL SKILLS AND ENTREPRENEURSHIP WAS PUBLISHED
1.3 RETAILERS GOT NEW PRODUCTS TO THEIR STORE
1.4. SCHOOLS GOT NEW DIGITAL PEDAGOGICAL TOOLS FOR THEIR USE

IMPACTS:
STUDENTS 48 students studied part of VET degree with multidisciplinary entrepreneurship studies and
– Learning skills developed as they had to find themselves solutions to their company challenges
– Super learned life learning skills including digital skills (incl. making of videos)
– Are able to establish, brand and run a company in intl market
– Have a real chance to become a fulltime or part-time entrepreneur after graduation with their company
– Co-operation with retailers increased and possibility to get a job there improved
– Were able to learn 24/7
TEACHERS got skills to change teaching from distributor of knowledge to supporting coach.

WELL-BRANDED COMPANIES, RETAILERS AND JA FINLAND were able to participate in constructing content of VET studies. Can use Young Talents brand in company’s sustainable responsibility PR. Got new fresh ideas and new products to their company.
SCHOOLS Change in pedagogical structure in VET schools makes it possible to re-allocate economical resources. Utilization of eLearning increased significantly.
COORDINATORS’ Projects can be run more smoothly with user friendlier eKampus
VET in general was polished by success stories of pedagogical model.

RESULT
2. YOUNG TALENTS COACH ACADEMY MODEL FOR TEACHERS TO LEARN HOW TO WORK AS SUPPORTING COACH
IMPACTS:
STUDENTS are now better able to learn in emotionally safe, helpful and permissive learning environment.
TEACHERS’ mindset changed from distributor of knowledge to supporting coach working with collaborative method
WELL-BRANDED COMPANIES AND RETAILERS were able to participate collaboratively in developing VET education (in the learning process of students (and teachers))
SCHOOLS Teachers new competence makes it possible to re-allocate economical resources in new pedagogical focuses in VET schools

LONGER TERM BENEFITS
– Schools have opportunity to learn the improved learning and economically competitive features of the Young Talents Learning Model and the Young Talent Coach Academy model. For this reason, they may broaden the Young Talents Learning model to other studies in their school and coach new teachers with Young Talents Coach Academy model. Model was put in use also in other schools through good dissemination.

See:
– THE STORIES OF YOUNG TALENTS – INTRODUCTION TO YOUNG TALENTS LEARNING MODEL https://youtu.be/8Cn0nrAkNt0
– YOUNG TALENTS COACH ACADEMY – New Learning Model https://youtu.be/QmcV1IRrixY
– www.youngtalents.pro

EU Grant (Eur)

Funding of the project from EU: 236128,06 Eur

Project Coordinator

Kauppiaitten Kauppaoppilaitos Oy & Country: FI

Project Partners

• Totsport-Kids, S.L.
• Sakari Sauso OY
• Stichting Christelijk Regionaal Opleidingen Centrum Noord- en Oost Nederland
• Globe Hope Oy
• Col·legi Badalonès, S.L.
• NUORI YRITTAJYYS RY
• ESCOLA D’ART I SUPERIOR DE DISSENY DEIA