Pop-Up Shop Helper Erasmus Project

Project Title

Pop-Up Shop Helper

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2017

Project Topics

This project is related with these Project Topics: Early School Leaving / combating failure in education; Creativity and culture; Entrepreneurial learning – entrepreneurship education

Project Summary

The PUSH PROJECT is designed with the aim of developing a unique innovative entrepreneurial training product to help those in the creative/artistic sector to make the transition from creativity to commercialization. Many of the participants that were interviewed by PUSH confirmed that prior education or training in their chosen art/craft did not include any components relating to how to monetize their output. The statistics within this target group make for uncomfortable reading. Almost a third of visual and applied artists earn less than €6,000 a year from their creative work, according to a survey conducted by Artists’ Interaction and Representation (AIR). 57% of the 1,457 respondents said that less than a quarter of their total income was generated by their art practices.The training provided through the PUSH Project is developed around how to set up a pop-up shop, through a step by step guide, case studies and interviews with pop-up shop creators. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers, offering the initiator a low-cost, low-risk opportunity to test the market, get product feedback and make some money, at the same time showcasing vacant property.The course is delivered in two complementary components available online through the specifically developed web platform (https://push-project.eu/). The PUSH e-Learning course and the PUSH game.E-learning CourseThe course has 5 sections each dealing with a different topic relating to the main points you need to know about when setting up a pop-up shop. These 5 topics were chosen based on interviews with over 100 ‘makers’ at varying stages in their career. Each section is followed by a short quiz. The questions recapping on the section to reinforce what has been learned. Additional resource with the online materials include info-graphics, videos and worksheets.•Section 1: Introduction to Pop-up shop•Section 2: Planning and Organisation•Section 3: Management and Marketing•Section 4: Evaluation of a pop-up shop•Section 5: Personal developmentGame-based platformThe Gamed-based platform is based on PUSH Training Course is available online adds a different dimension to the e-learning course, allowing the student to understand the dynamics and consequences if decisions and resource trade-offs that the entrepreneur must make. In this way a greater understanding of commercial activity and work/life balance is achieved through playing the game. For people who have different learning styles the combination of online modules and game-play offers the chance to learn in a fun and interactive way.

EU Grant (Eur)

Funding of the project from EU: 209943,17 Eur

Project Coordinator

MULLINGAR EMPLOYMENT ACTION GROUP & Country: IE

Project Partners

• AKADEMIA LEONA KOZMINSKIEGO
• DRAMBLYS
• ART AND EDUCTION RESOURCE STORE IRELAND
• VYTAUTO DIDZIOJO UNIVERSITETAS
• INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT