In Vino Expertise Erasmus Project

Project Title

In Vino Expertise

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Creativity and culture; Access for disadvantaged; New innovative curricula/educational methods/development of training courses

Project Summary

Fashion and tastes influence the wine tourism market, but more than this, the absence of professional figures, different from the technical staff that usually a winery can count with. Wine tourism can be defined as visitation to vineyards, wineries, wine festivals, and wine shows for which grape-wine tasting and/or experiencing the attributes of a grape-wine region are the prime motivating factors for visitors (Hall, 1996). This definition reveals a wide range of entrepreneurial activities to be held in rural areas, the ones that in Mediterranean countries are most affected by depopulation, elderly unemployment and early school leaving in Europe. As it wasn’t enough, the rapid spread of the COVID-19 worsened the situation at a grave levels at least in half of the project partners countries, manifesting all the signs of a socio-economic crisis due to the health emergency.

In Vino Expertise wants to support the training of unemployed adults in the field of wine tourism in specially equipped areas with wine tourism resources and using a transnational approach in dealing with the cultural heritage of European product such as wine. The project’s objectives are to:
– Realize two results in which unemployed people (direct target group) and companies (indirect) can reflect their needs and see them achieved.
– Create training between 6 different partners located in relevant winemaking areas, already established or in development, together with the companies that activate those.
– Build among all adherents to the proposal a network of contacts of public and private entities active in wine tourism and unemployed adults which need to find job vacancies close to them.
The needs that, by fulfilling the above listed objectives, the project will address are:
– To fill those vacancies in the different wine tourism companies that, always more often agglomerate in wine routes and consortiums of companies for a complete and satisfactory wine tourism experience.
– Designing a training adapted to the requirements of companies willing to employ adults without higher degrees, for greater tax relief.
– To employ those who, in the absence of employment, would leave the province, the region or even the country, feeding a depopulation already under way since a decade, and that already reports its results in the progressive aging of the population.
– Investing in the natural, cultural and historical heritage of wine.
– Spreading a sense of belonging, participation and citizenship for a sustainable European Union life.
In Vino Expertise identifies some profiles, receivers and participants of the project:
– Its DIRECT public would be unemployed adults without higher education, due to early school leaving or the inability to finish studies for a variety of personal reasons;
– Its INDIRECT public is found in companies active mainly in rural areas and the wine tourism sector;
– Other INTERESTED PARTIES would be adult education centres in Europe and other public institutions that would receive the results of the project, that are, the training course and the community of wine tourism companies with vacancies for the formation’s users.

The project will be held by 6 partners from Spain, Italy, France, Portugal and Slovenia, and will have a duration of 24 months, when there will be designed, developed and implemented the following IO1, IO2, training activity and multiplier event, respectively:
1. In Vino Expert-Course, a training course based on non-formal/informal methodology that provides citizens with basic knowledge about wine tourism. This course will be based on the contents of the National Catalogue of Professional Qualifications. It will fulfil the aim of rapprochement between the European citizen and cultural Mediterranean heritage of wine (at least 20 participants per country).
2. In Vino Network, an online community around the wine tourism sector, composed by a training space and information about wine, a space on job vacancies at European level linked to the wine tourism sector and a space where citizens can make their own profile and sell themselves to subscribed companies, always active in tourism of wine (at least 60 subscribed per country).
3. In Vino Intense-Course, a 5 days mobility activity based in intensive training for trainers involving 12 professionals and educators that will be delivering the teaching units of the IO1.
4. In Vino Event, where the projects outputs will be presented and professional of wine tourism sector could advocate to the projects’ results, by providing a context to the project itself (minimum 40 participants/ country).

The impact of the project will be local/regional/European at the same time, since the participating partners will be involving citizens, wine tourism companies, provincial and national adult centres and international networks, respectfully to their own resources and closeness to relevant stakeholders, and to common dissemination and exploitation plans that will detail quantitative.

EU Grant (Eur)

Funding of the project from EU: 180090 Eur

Project Coordinator

Ayuntamiento de Medina del Campo & Country: ES

Project Partners

• Associação Empresarial de Amarante
• DRUŠTVO AKADEMIJA ZA RAZVOJ MLADIH – ARM
• ASOCIACION DESES 3
• FORCOOP C.O.R.A. VENEZIA SOCIETA’ COOPERATIVA
• Iter Vitis