Advertising in Multiple Societies Erasmus Project

Project Title

Advertising in Multiple Societies

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for Schools Only

Project Call Year

This project’s Call Year is 2016

Project Topics

This project is related with these Project Topics: Creativity and culture; ICT – new technologies – digital competences; Pedagogy and didactics

Project Summary

„Advertising in Multiple Societies” is a cooperative and peer learning project that was planned in 2015 and realized within two school years from September 2016 until August 2018. Teachers and pupils (from 14-18 years old) came from four experienced participating schools from Belgium, Finland, Latvia and Macedonia. The project rationale is based on the following priorities: to open and innovate education using different meaningful digital tools and improve achievement education in a theoretical and practical manner using relevant basic and transversal competences in planning, implementation and during monitoring phases of the project.

Project activities highlight the connection between lobbying and both the learning and the process of creation with knowledge of entrepreneurship, field research and the use of digital sources. Throughout the project different theoretical and practical activities were developed around advertisement, lobbying and sensible customer awareness based on field and media research.

The aim of the project is to create learning tools for lobbying and advertising by deepening pupils’ understanding of sensible consuming and their customer awareness. Sub aim is to get insight in the concept of lobbying as an important part of current economical processes. A key element in our project is the use of electronic resources and communication via the internet. Pupils acquire new knowledge, skills and shape their attitudes towards consuming with the help of well-experienced professionals, teachers and other involved parties.

During the project pupils:
– gained theoretical knowledge of lobbying and its connections with entrepreneurship by media monitoring and research by visiting MEP and listening to guest speakers and a visit of EU institutions in Brussels;
– increased their digital and creative skills by making videos and presentations to introduce the teams or to present certain products/activities;
– learned about brands by creating their own ones, doing market research, visiting different innovative, progressive and green-minded companies and institutions;
– produced new products by following an instruction;
– participated in a market where they presented the products they had branded and produced.

Final output of the project is two teaching manuals: one set of teaching materials focuses on lobbying (5 sessions of approximately 2 hours without pupil mobility) and teaching material around the topic of Logos and Branding (advertisement) in a similar line-up. Both are published on a digital platform (using Google Sites). Each website offers theoretical background, teaching ideas, worked out lesson plans, connected weblinks for further research and some examples from pupil output that was realized in our Erasmus+ exchange. These sites offer lesson materials that can be used in economics, social studies, history and politics and by entrepreneurship teachers.

According to participating teachers and pupils, our AIMS project has successfully reached its aim and objectives and can therefore be used as promising praxis for schools, as example of transversal competence implementation and realisation in real time and for partners that held certain areas of responsibilities.

EU Grant (Eur)

Funding of the project from EU: 103620 Eur

Project Coordinator

Karakallion koulu & Country: FI

Project Partners

• Andreja Upisa Skriveru vidusskola
• OSU “Mirko Mileski”
• Mater Dei-Instituut