Algorithm for Mobility- creating sustainable model for informing young people about the possibilities for mobility Erasmus Project

Project Title

Algorithm for Mobility- creating sustainable model for informing young people about the possibilities for mobility

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for youth

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Transport and mobility; Youth (Participation, Youth Work, Youth Policy)

Project Summary

In recent years we have concluded that information on Erasmus + and similar programs reach a small number of young people and that users are recruited mainly from the same sources. In addition to the trend of participant repetition, we also noticed that some youth groups were isolated or self-isolated from these opportunities. “Bad” students believe that this is not for them and do not sign up for these programs that, according to them, are intended for the “elite” of good students. Even when they find out about mobility, they do not have the confidence to join it, they don’t believe they will be selected and are not aware of all the benefits of these programs. So how should we get to them and which message should we send to make them think about participating at mobility?
BUM and Connect have decided to use digital communication tools as they are used in business sector to prepare models to inform and motivate young people to participate in mobility activities.These organizations will also prepare a sustainable system for facilitating the departure of young people for mobility through the creation of a platform at which organizations can obtain ready-made models for informing different youth groups and at which they could share information on mobility.

The aim of the project is to create a model for sustainable informing of young people about mobility opportunities through European projects in which they would gain relevant experience and competences needed for their more successful education and employment.

Specific objectives:
SC! – Developing new communication models that would enable youth organizations to effectively inform and motivate specific youth groups to participate in mobility activities
SC2- Developing a sustainable system through which organizations can reach potential participants for their activities among young people who do not have information on youth work
SC3- Promoting developed models and platform to educate as many organizations as possible about how they can be used to reach as many potential beneficiaries as possible and maximize the effects of youth work and youth programs.

At the start we will create research on existing models for informing young people about opportunities for mobility. The results of this research will help us to set up a base for the creation of Models for informing young people about mobility, as well as for creating a platform on which models for youth information will be presented. During the training we will organize youth workers will improve their knowledge and skills for applying the models for informing young people about mobilities. It will later be passed on to the YO and will be used by them in their future work. Through the Campaign to introduce the results of the project, we will inform YO and other stakeholders about Models and Platform, as well as young people who are future participants in the mobility programs. We expect that throughout the project, youth organizations and young people will be able to test their effectiveness.

The innovation in this project is represented by: 1- models made for organizations and 2-platform on which these models will be presented and on which information will be available to young people and youth organizations.
These models will include: an explanation of how to segment the target group, an approach to formulating a message made for the specific segments, a guide to using communication channels with the application of business knowledge of targeted message placement (algorithms and other digital tools, etc.), as well as mechanisms for checking the success of these models. A step by step approach to creating mini communication strategies for the needs of youth organizations will be possible on the platform itself. YO will be able to use not only the mechanism, but also the finished models for specific target groups defined after the research, which they could apply directly in their work without further research. The platform will also contain specific calls from organizations for mobilities, experiences of former users of similar programs, and also the possibility of direct communication between organizations and young people interested in a particular activity.
The models and platform will be available to all stakeholders, whether they are organizations offering their services to young people or young people seeking for such information. Any other parties interested in wellbeing of young people could also use them, analyze, comment and enhance their exchanges with one another. The impact of this project will thus be multiple. At the local level, young people who have gone through mobility programs will improve their communities by using the newly acquired knowledge and skills for their benefit, at the regional level mobility will help to establish cooperation, and as for the European level its interest is young people without prejudice, which can all be achieved through increased youth mobility.

Project Website

http://youthmobility.org/

EU Grant (Eur)

Funding of the project from EU: 28389 Eur

Project Coordinator

UDRUZENJE GRADJANA BUM & Country: RS

Project Partners

• CONNECT INTERNATIONAL A.I.S.B.L.