BRANDING Mentoring – Brand building of EU Enterprises through Mentoring Erasmus Project

Project Title

BRANDING Mentoring – Brand building of EU Enterprises through Mentoring

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2018

Project Topics

This project is related with these Project Topics: New innovative curricula/educational methods/development of training courses; Entrepreneurial learning – entrepreneurship education; Enterprise, industry and SMEs (incl. entrepreneurship)

Project Summary

Project “BRANDING Mentoring – Brand building of EU Enterprises through Mentoring” aimed to recruit experienced entrepreneurs in order to mentor, support and guide less experienced entrepreneurs, self-employed professionals, executives of SMEs, start-ups and scale-ups in regards to cultivating and enhancing their skills and competences related to branding techniques and strategies, marketing of their products and services, as well as their overall extroversion and business acumen that leads to successful business results and practices.
An innovative element of the project is that all of this is done by trained mentors.
To do so, the project commenced with primary research that will helped contact and identify both stakeholders interested in participating in the mentoring process as receivers (mentees) as well as those interested to participate as donors (mentors).
It explored the needs of the target groups and identified good mentoring practices.
Next, the project partners designed and developed the Mentoring Handbook that clearly describe the innovative mentoring methodology to be followed and, after training the selected mentors and matching them with the prospective mentees, mentoring schemes were initiated with a specified timetable and quality assurance guidelines.
As the result of the implemented project activities the introduction of mentoring, other formal and non-formal elements of training increased the branding success of the beneficiaries’ organizations, at the same time to establish a novel learning approach in the specific countries.
The 7 project partners came from 5 different countries (Hungary, Greece, Cyprus, Poland and Slovenia) and are all either experienced business support organizations, or Chambers of Commerce. Therefore, the impact of all produced materials, deliverables and methodologies are maximized, not only through the implemented multiplier events and dissemination activities, but also through the partners’ own existing networks of members and overall stakeholders within their regions, but also beyond. Moreover, the fact that all produced main outputs are freely available in all partners’ languages and in English allows them to be transferred into other contexts and environments with ease, further enhancing the project’s sustainability potential.

EU Grant (Eur)

Funding of the project from EU: 222473,31 Eur

Project Coordinator

Kisalföldi Vállalkozásfejlesztési Alapítvány & Country: HU

Project Partners

• EPIMELITIRIO CHALKIDIKI
• GYOR-MOSON-SOPRON MEGYEI KERESKEDELMI ES IPARKAMARA
• APOSTOLINA TSALTAMPASI KAI SIA EE
• GOSPODARSKA ZBORNICA SLOVENIJE CENTER ZA POSLOVNO USPOSABLJANJE
• G.G. EUROSUCCESS CONSULTING LIMITED
• Polska Fundacja Osrodkow Wspomagania Rozwoju Gospodarczego OIC POLAND z siedziba w Lublinie