Calling Youth to Action in a Global Visibility Drive Erasmus Project

Project Title

Calling Youth to Action in a Global Visibility Drive

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Capacity Building for youth in ACP countries, Latin America and Asia

Project Call Year

This project’s Call Year is 2016

Project Topics

This project is related with these Project Topics:

Project Summary

The main aim of YouACT has been to develop a visibility strategy to promote the value of volunteering and stimulate youth participation worldwide. This requires a communication strategy that is goal-driven, on-going, cost effective, well-timed and with clear targets. YouACT’s partners were be able to modernize and internationalize their public relations and external communication systems, and likewise enhance skillsets of youth workers (i.e. staff, mentors, volunteers…). The wider the promotion, the greater the recognition of youth voluntary work and non-formal learning, the higher the numbers of youth stimulated to active participation, and the larger the impact on youth policies and systems in EU and partner countries.

Aims:
I. Visibility: Create global visibility by promoting volunteering in 21 countries on 4 continents and reaching large numbers of youth, incl. young people with fewer opportunities, to inspire them to active citizenship, and to forge new partnerships for youth and voluntary work.
II. Building Capacity: Develop a tailor-made visibility strategy and enhance the non-formal education and communication skillset of youth workers.

Activities:
1. Visibility Kick Off, Berlin, Germany
2. Calling Youth to Action: Multipliers’ Training for a Global Visibility Drive, Accra, Ghana
3. Calling Youth to Action in promotion campaigns in 20 countries: Austria, Germany, Denmark, Finland, Iceland, UK, Poland, Slovakia, Switzerland, Bolivia, Brazil, Mexico, Colombia, Kenya, Ghana, Nigeria, Mozambique, India, Nepal and Vietnam
4. Visibility Evaluation, Paris, France

Tangible Results:
a) Global network of communication multipliers from 10 European, 4 Latin American, 4 African, and 3 Asian countries developed a visibility strategy and implemented it together with volunteers, youth, host projects…
b) An international visibility training for 25 communication-multipliers
c) Campaigns raising awareness of volunteering in 20 countries involving diverse stakeholders and reaching youth, NGOs and the wider public
d) A visibility strategy and visibility guide for ongoing, long-term, sustainable and result-oriented promotion and dissemination
e) Strengthened existing partnerships, new collaborations with NGOs, local authorities/ministries, host projects, other youth/volunteering organisations
f) Active participation of increased number of youth in volunteering and civil society

Impact on youth, volunteers, civil society, volunteering NGOs and local communities:
a) Greater visibility, recognition and validation of volunteering and non-formal learning worldwide
b) Long-term increase in global youth engagement in local communities in 20 countries
c) Cultural exchange at local and international levels will fosters cultural diversity, equality and solidarity
d) Strengthened partnerships and new collaborations and partnerships
e) Fostering of youth entrepreneurship, employability, leadership building, creativity and responsibility through hands-on campaigning.

EU Grant (Eur)

Funding of the project from EU: 59116,59 Eur

Project Coordinator

FODERATION DER NATIONALKOMITEES IM INTERNATIONALEN KULTURELLEN JUGENDAUSTAUSCH – ICYE EV & Country: DE

Project Partners

• MAAILMANVAIHTO RY
• DANSK ICYE
• ICJA – FREIWILLIGENAUSTAUSCH WELTWEIT EV
• OBCIANSKE ZDRUZENIE KERIC
• STOWARZYSZENIE CENTRUM MIEDZYNARODOWEJ WYMIANY MLODZIEZY I WOLONTARIATU
• ASSOCIATION JEUNESSE RECONSTRUCTION
• INTERNATIONAL CULTURAL YOUTH EXCHANGE