Culture-Coding: Contributing to global culture of environmental concern Erasmus Project

Project Title

Culture-Coding: Contributing to global culture of environmental concern

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Capacity Building for youth in ACP countries, Latin America and Asia

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics:

Project Summary

The project “Culture-coding: Contributing to global culture of environmental concern’ involves partners from Serbia, Italy and Mexico along 22 months from 1/09/2020 till 1/07/2022. Its aim is to contribute to building a global culture of environmental concern.Personal experience and various forms of information, be it through media coverage, government campaigns or environmental education, will affect the development of environmental concern. However, such factors are obviously not the only ones that influence attitudes and beliefs. If we want to influence (young) people’s attitudes toward the natural environment, we must lead them to explore, contrast and understand how such attitudes are part of systems of interpretation and meaning – how they are imbedded in cultural patterns. For example, driving cars is a pivotal culture element for some working class youngsters, loaded with symbolic meanings regarding masculinity, technical skills and freedom. For them, information about the advantages (environmental or otherwise) of public transportation does not touch the core of the behaviour we want to alter. At the very core of environmental problems is an individual’s understanding of his or her relationship with the natural environment. We would like to contribute to a global culture or environmental concern by unpacking individual’s understanding and values behind personal cultural patterns and life choices and how they impact the environment. The desired impact of the project is in the change of attitudes of young people, as agents of change, reflected in their life choices that have a lesser impact to the environment and a stronger commitment to a global culture of environmental concern.OBJ1: raise awareness among young people on how different cultural patterns impact the environment, and challenge their attitudes and values embedded in personal cultural patterns that have a negative impact to environmentOBJ2: establish an NFE methodology for use by youth workers that is easily implemented among young people, that challenges and shifts their attitudes and cultural identity towards being more environment friendly in their daily lives and advocate for its use among 50+ international youth organisationsActivities:• Kick-off meeting of partners, IT, 12/20• Training of leaders, RS, 4/21• Youth Exchange, MX, 7/21• Follow-up activities, all 3 countries, 8-10/21• Evaluation seminar, RS, 2/22It also includes creating and translating a brochure with a toolkit, examples of good practice and lessons learned and its dissemination to 50+ youth organisations worldwide.Target group: • young people aged 18-26; focus on outreach activities in order to bridge the participation gap to those underprivileged, mainly economically or otherwise intersectionally disadvantaged• youth workers in partner organisations• 50+ youth organisations reached through networks Alliance and CCIVS

EU Grant (Eur)

Funding of the project from EU: 104216,82 Eur

Project Coordinator

MAGNET MOVEMENT FOR ACCESSIBILITY GLOBAL NETWORKING EDUCATION AND TRAINING & Country: RS

Project Partners

• YAP – YOUTH ACTION FOR PEACE
• VIVE MEXICO AC