DIGINV: DIGital INVasions for the promotion of Cultural Heritage Erasmus Project

Project Title

DIGINV: DIGital INVasions for the promotion of Cultural Heritage

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2018

Project Topics

This project is related with these Project Topics: Cultural heritage/European Year of Cultural Heritage; ICT – new technologies – digital competences

Project Summary

The cultural heritage of the European countries plays an undeniable and often implicit role in citizens education. It can stimulate a widespread and shared awareness of the history and culture of the territory and contribute to the growth of a local, national and European identity. The participation of citizens and communities is the key to increasing awareness of the value of cultural heritage in Europe and its contribution to well-being and quality of life, as highlighted by the Faro Convention.
To achieve this scope it is necessary to invest in processes of audience development, meant as a strategic and dynamic process that allows cultural organizations to put the public at the center of their action (Fitzcarraldo, 2017).
In consideration of the importance of the involvement of citizens in the promotion and dissemination of cultural heritage, the project intends to promote the exchange of good practices identified in partner countries, which have already successfully tested methodologies and initiatives aimed at involving and engaging local communities in the promotion of local cultural heritage. In particular, the methodology, developed in Italy, of “Digital Invasions”, which consists of “invading” a museum, an archaeological site, a historical center, an event, a monument, sharing the experience through social networks, will be tested in various countries, with the ultimate aim of disseminating the cultural experience with as many potential users as possible.
Therefore, the general objective is to promote the exchange of good practices for the involvement of citizens in the promotion and dissemination of cultural heritage, through an innovative methodology based on the use of the new communication technologies.
The specific objectives of the projects are:
– To improve digital, communicative and managerial skills of European cultural and educational operators in order to make them promoters of the involvement of citizens in the promotion of local cultural heritage;;
– To improve the digital skills of adults/citizens involved, through a non-formal methodology based on the use of new technologies for the promotion of places of historical/artistic/cultural interest;
– To strengthen the cooperation between municipal administrations, cultural heritage management bodies, museums, civil society organizations from different European backgrounds.
In order to achieve these objectives, we have identified two types target groups:
1) TG1 → “Cultural operators” who will be involved in the training and organization of digital invasions, as well as in the exchange of good practices
2) TG2→ new actors/publics that are proactive in the promotion of cultural heritage (citizens of the towns involved in the project).
DIGINV will be implemented over a period of 24 months, during which the exchange of good practices will take place in all the European countries involved. The project will be articulated in the following actions:
1) Preparation stage
– Kick-off meeting
2) Training of operators with exchange of good practices and experimentation of digital invasions:
– LTTA n°1 about the methodology of digital invasions.
The training will involve 5 operators from the partner organizations who will then be in charge of transferring the methodology within their own local context. The online stage will begin immediately after face to face training and will continue throughout the duration of the project.
– LTTA n°2 about Digital Cultural Heritage.
The training will involve the 5 operators already involved in the first LTTA. This phase will ensure the improvement of knowledge among operators on digital cultural heritage issues.
The LTTA will alternate 4 project meetings (1 in each partner country) during which, in addition to the coordination activities, the participants will be trained on the good practices identified in the partner countries will be and digital invasions in the host country will be organized and implemented.
3) Conclusion and follow-up
– Final meeting/experimentation of digital invasions in Italy
The main project results/impacts are:
– Improved digital skills of operators and citizens
– Strengthened sense of belonging to one’s own community and to the Union, greater participation in society, by citizens of the countries involved in the project
– Consolidation of the dialogue between local authorities and cultural/ICT organizations
– Implementation of a series of events (“Digital Invasions”) aimed at enhancing the cultural heritage through the use of new communication technologies
– Video-tutorials on digital invasions
– Reports on the exchange of good practices developed by the participants in the LTTA.

EU Grant (Eur)

Funding of the project from EU: 105340,5 Eur

Project Coordinator

COMUNE DI BEVAGNA & Country: IT

Project Partners

• ALL DIGITAL AISBL
• MALTA COMMUNICATIONS AUTHORITY
• Invasioni Digitali
• CYPRUS COMPUTER SOCIETY
• CENTAR TEHNICKE KULTURE RIJEKA
• Dél-alföldi Teleházak Regionális Közhasznú Egyesülete