Digital Marketing for Regional Specialities Erasmus Project
General information for the Digital Marketing for Regional Specialities Erasmus Project
Project Title
Digital Marketing for Regional Specialities
Project Key Action
This project related with these key action: Cooperation for innovation and the exchange of good practices
Project Action Type
This project related with this action type : Strategic Partnerships for Schools Only
Project Call Year
This project’s Call Year is 2017
Project Topics
This project is related with these Project Topics: ICT – new technologies – digital competences; Open and distance learning; Entrepreneurial learning – entrepreneurship education
Project Summary
The project, entitled “Digital Marketing of Regional Specialties in the Partner Country,” had the economic focus of selecting products from its own region, marketing them using digital media, and selling them on an open house day in the partner country.
The students involved in the project were between 17 and 20 years old, structurally disadvantaged, highly motivated and open to an expansion of intercultural, professional, social and economic competences. Both schools have a high proportion of of learners with a migrant background who, due to social circumstances, have few opportunities to make cross-cultural encounters outside their own country. In the first instance, there were 50 students over the course of the two years and 30 pupils from each class of the two countries.
Specifically, the project aimed to extend the students’ intercultural horizon. In addition, a subject-specific, cognitive increase in learning among the participants should be achieved. In addition to language skills, the social skills in dealing with strangers, authorities and institutions should also be improved. An increase in self-reliance and self-confidence in coping with professional and everyday school life was also sought.
At the teacher level, objectives have also been set. Among other things, it was about establishing networks, and applying innovative learning methods through the integration of information and communication technologies.
The first two of a total of five transnational meetings served on the one hand to establish contact and get to know the teachers in charge, and on the other hand to carry out planning and define measure.
In the next step, the students worked on their own profiles in the other language, which were first exchanged and explained in a first video conference between the two classes. During the first visit to Dijon, all participants got to know each other better and work together on the project. A pre-selected product range from both countries was evaluated using a developed questionnaire. Initial considerations on the ordering system and the homepage were made and arranged in the further process of the project. The time was also used to bring the students closer to the Burgundy region and to visit companies of the selected products.
The approaches from the first visit were further developed in the further course and presented and exchanged through videoconferences. A marketing plan was developed on the basis of which the regional products should be marketed and sold. The homepage with the reservation system as well as the individual bilingual product descriptions was taken online.
A previously developed application procedure was carried out. The aim was to select four students, who were then allowed to accompany and carry out the sale on the open day.
For the open day at the Paul Schneider Realschule plus Sohren, the students of the Lycée Simone Weil visited us. Besides the preparations and the sale the time was used to visit the region as well as Mainz, the twin town of Dijon. But companies were also visited from an economic and ecological point of view.
Months later, four students visited the Lycee Simone Weil in Dijon to sell the regional products there. The profits from the two sales were donated to SOS Children’s Villages.
The results include various learning videos on various marketing topics as well as the marketing concept. Furthermore, the different evaluation procedures. The sales system and the homepage will be maintained by the Federation Association.
Especially in two areas, the project had far-reaching effects on the participants. On the one hand, the intercultural competence of students was expanded. For many students this project was the opportunity to travel to another country, to get to know another culture. Even the language skills previously only used in school could now be applied and expanded in other situations. Inhibitions against language and other cultures were dismantled . Many facets of the team and social competence of each student have been strengthened during the work with and on the project.
On the other hand, the students received deep theoretical and practical insights into commercial processes. With the help of the project, the theoretical school material could be applied in practice.
Locally, the project has led to greater attention and attractiveness of the school among interested students, parents and companies in the region, who are available for new partnerships in the field of internships. With the help of local advertisements, the school was able to distinguish itself from other schools and draw attention to itself and the project.
EU Grant (Eur)
Funding of the project from EU: 38328,07 Eur
Project Coordinator
Paul-Schneider-Realschule plus und Fachoberschule & Country: DE
Project Partners
- Lycée Simone Weil