EuroKEY Erasmus Project

Project Title

EuroKEY

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2017

Project Topics

This project is related with these Project Topics: Enterprise, industry and SMEs (incl. entrepreneurship); International cooperation, international relations, development cooperation; New innovative curricula/educational methods/development of training courses

Project Summary

EuroKey is an important project with the slogan ‘Eurokey: The key to Globalization for a Successful Business World’,with a vocational education program which aims to contribute the innovative enterprises aiming global competetiveness by creating culture – focused new market researches and marketing strategies, managing the multinational working environment and contributing to employees to develop cultural adoptation skills.

Eurokey is also important for the training program and tools developed to understand the new markets occurred in global culture and with the important and detailed analysis made between globalization, culture, business world and vocational education.

General aim of the project is to create open, accessible, knowledge and skill focused vocational training environment (CVET) for SMEs and digital enterpreneurs according to the country based target markets; providing competetiveness, providing contribution to prepare suitable environment for the cooperation of local and international investors. Target group is composed of the responsible employee and employer of foreign operations in companies who want to be in global market, digital enterpreneurs and the university students in management, marketing, communication and design departments.
The project consortium is from 5 countries Turkey, Italy, Poland, Latvia and Iceland, with 3 universities, 1 Vocational Training Center, 1 Enterpreneurship Development Center-incubator, 1 Chamber of Commerce, 1 Cluster, 1 organised ındustrial Zone, 1 Business Women Association, 1 Governoship.
And,
-developing new business models – for SMEs and digital enterpreneurs who want to grow in global market – which focuses on cultural diversities that directly effect sales and marketing both in digital area and hosting countries.
-Contributing the enterprises and enterpreneurs to prepare innovative marketing strategies focused on culture of hosting countries.
-Sharing the best practises of companies who managed to be in the foreign markets in the field of management of multi culture working environment.
-For employers and enterpreneurs – using vocational skills effectively and for students –developing cultural competences and managing multi-culture environment skills are the main special aims of the project.

Eurokey project has been implemented successfully according to Result Based Management( Inputs-Activities-Outputs-Outcome- Impact) methodology. The inputs provided are, the quality of the consortium, effectively spent budget and right planning of activities and outputs have led to the planned results. And the outcomes of the project are helping the enterpreneurs and enterprises how to find a place in global markets with the trainings developing the competences according to the needs and motivating them to have a comteteive capacity.To reach this;

A2 Eurok-KeyLab & Research Analysis activity has been realised and 4 outputs have been obtained as a result of this activity:

O1 International Cultural Environment and SME’s Report
O2 Succesful Organizations in Global Marketing
3 Multinational Focused Training in Global Strategies
O4 The Management of (Digital) Multiculturalism at Entrepreneurship

To reach these outputs, a comparative analysis the effects of culture in globalization has been made for 5 partner countries, 2 surveys have been implemented to 40 SME and start-up in 5 countries, 241 courses in 19 countries 66 universities have been examined and reported.

Another outcome of the project was A3 Need Analysis Activity which is determining the needs of staff who are/will be working in multinational environment and foreign markets , with surveys. Two outputs have been obtained.

O5 Intercultural Management Skills Needs Analysis
O6 Intercultural Management Skills in a Multi-National Single Market Needs Analysis Report

In this part a survey has been prepared to measure the management of international businesses of target groups with demographic variables, and the cultural intelligence and cultural sensitivity scales have been prepared according to countries. Surveys and scales have been implemented to 200 people from 5 countries and a skills map has been prepared.

With the A4 Methodology & Design Of Training Modules Activity; to obtain the related outcomes, developing the skills of staff who work/will work in international operations of companies to manage the intercultural skills and by this way getting a competetiveness advantage, restructuring the human resources of companies in n integrated and global target focused the following output as been obtained.
O7 Intercultural Management Skills Training Program Modules in Global Markets ;

With A5 Training Material Development activity;
O8 Intercultural Management Skills Manual
O9 Multilanguage E-learning Platform
O10 Digital Measurement Tool prepared using Game Mechanism (Gamification) outputs have been obtained.

With A6 Pilot Implementation, online training have been implemented to 155 business owner, professionals and students from 9 countries for 3 days. And with Eurokey Training Platform, open training sources have been made.
With “An İndustrial Policy For The Globalisation Era” which is a sub title of ‘EU Commission 2020 Aims Second priority Sustainable Development’ , it is mentioned that the environment for SMEs will be developed and a strong base for industry will be supoorted for global competetiveness. It is aimed to ease the mobility of labor , providing balance between labor suplly and demand, strengthening capacity of social partners, and a strengtehened cooperation between stakeholders

EU Grant (Eur)

Funding of the project from EU: 247429 Eur

Project Coordinator

Bursa Valiligi & Country: TR

Project Partners

• KOC UNIVERSITY
• ETN School s.r.l.
• bursa organize sanayi bolgesi
• Buikad BURSA BUSINESS AND PROFESSIONAL WOMEN ASSOCIATION
• HASKOLINN I REYKJAVIK EHF
• Salus Publica
• TOBB EKONOMI VE TEKNOLOJI UNIVERSITESI