Geomarketing as an Entrepreneurship Tool Erasmus Project

Project Title

Geomarketing as an Entrepreneurship Tool

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for higher education

Project Call Year

This project’s Call Year is 2017

Project Topics

This project is related with these Project Topics: Entrepreneurial learning – entrepreneurship education; New innovative curricula/educational methods/development of training courses; Labour market issues incl. career guidance / youth unemployment

Project Summary

Europe’s economic growth and jobs depend on its ability to support the growth of enterprises. Entrepreneurship favours new companies, opens up new markets, and nurtures new skills. The most important sources of employment in the EU are the Small and Medium-sized Enterprises (SMEs). The EU objective is to encourage people to become entrepreneurs and also make it easier for them to set up and grow their businesses. Education for entrepreneurship can make a difference as young people who go through entrepreneurial programmes and activities start more companies and earlier.
The main objective of the GET UP project is to provide a learning tool to promote entrepreneurship for youth by using new information and communication technologies (ICT), empowering participants with the knowledge and mechanisms to design their proper business models.

The innovative aspect of this project is the Geomarketing supported on concepts of Location Intelligence that enables finding the best geographic location based on the intersection spatial data and several variable factors supported by a set of techniques for analysing the economic and social reality from the geographical standpoint, which includes mapping and spatial analysis tools on a cloud-based mapping platform, directing the needs of the entrepreneur for the location with higher potential of success and allowing to attract investment to different and deprive regions in the partner countries. Finally a business plan design is envisaged to be developed during the training course, including the definition of the product and of the financial, material and human resources, which are a great tool to support young entrepreneurs.

The partnership is composed by 6 organisations from Italy/LUISS University, Portugal/AidLearn and ESRI, Greece/AUTH University, Spain/University of Salamanca and Ireland/WestBIC. The partners were chosen firstly based on their expertise facing the main objectives defined for the project and taking into account the desirable interaction between research and business fields; and secondly the majority of them presents a high experience in previous EU projects, which also enrich the partnership. Finally, the partners were chosen taking into account the youth unemployment rates present in their countries, the implementation of the GET UP project is an added value to the relevant economic and social needs of the partner countries.

The main goal of the GET UP project is to increase awareness of the end-users, youth under 25s, unemployed with secondary school or higher education diploma and young secondary or graduate people seeking first job, on how to become an entrepreneur using the Geomarketing and location intelligence concepts to achieve their objectives and implement their business ideas.

The GET UP project is structured in 3 Outputs:
O1: Research on Entrepreneurship: a detailed research on Entrepreneurship able to a deeper understanding on what is an entrepreneur according to EU politics and the national requirements to create a company.
O2: Research on Geomarketing: a detailed research on Geomarketing and Location Intelligence to know concepts, their application on business decisions and data to be used.
O3: GET UP Learning Platform: an advanced Learning Platform with updated, high quality, easy and attractive contents.

The GET UP project results are:
– Research on Entrepreneurship
– Research on Geomarketing
– GET UP Learning Package
– GET UP Learning Platform

The GET UP Learning Platform, which combines the GET UP courses, an online Geographic Information System (GIS) and the Open Spatial Data Set, enables further assistance to the end-users to understand the importance of combining geographic data with business and market data in order to gain critical insights, make better-informed decisions, design processes and enhance operational efficiency.

The GET UP Learning Platform is a useful tool to promote self-employment and also restore the confidence of unemployed youth through taking full advantage of the resources available in their countries, knowing the business community, market trends and getting knowledge about the territory where they live and segmenting it, in order to isolate the best places to put their business ideas into practice.

GET UP main goal is to allow and support a concrete implementation of innovative businesses, enabling participants to become effectively entrepreneurs, spreading the concept of Entrepreneurship and Geomarketing as an essential core to make business, also to other potential entrepreneurs. The GET UP project is an excellent opportunity to reinforce the economic growth, helping to rebuild the economies of partners countries and reaching potentially 1,4 million of unemployed youth (under 25s) in partners countries (actually 36% of youth are unemployed in EU28), maximizing also the most creative human capital of those countries.

EU Grant (Eur)

Funding of the project from EU: 280017,68 Eur

Project Coordinator

LUISS LIBERA UNIVERSITA INTERNAZIONALE DEGLI STUDI SOCIALI GUIDO CARLI & Country: IT

Project Partners

• INNOVATION AND MANAGEMENT CENTRE LIMITED
• Aidlearn, Consultoria em Recursos Humanos Lda.
• ESRI PORTUGAL – SISTEMAS E INFORMACAO GEOGRAFICA SA
• ARISTOTELIO PANEPISTIMIO THESSALONIKIS
• UNIVERSIDAD DE SALAMANCA