Going out there Erasmus Project

Project Title

Going out there

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Enterprise, industry and SMEs (incl. entrepreneurship); New innovative curricula/educational methods/development of training courses; ICT – new technologies – digital competences

Project Summary

2020 from the very start has brought the new challenges as well as new reallias into our world. Coronavirus outbreak is testing Europe in ways that would have been unthinkable only a few months ago. This crisis is first and foremost a public health emergency and it constitutes a challenge for the European economy and the livelihoods of citizens. Only in the last 2 weeks of March at least 1 000 000 people have lost their jobs ( source: https://www.euronews.com/2020/03/31/coronavirus-in-europe-one-million-job-losses-in-two-weeks-is-tip-of-the-iceberg), many companies got closed, many businesses bankrupted. On the other hand, every crisis brings the opportunity. To our mind, it showed once again that we should put extra efforts into raising employability and recruitment of as many professionals as possible as well as invest into development of entrepreneurship. Looking at educational perspective, it’s obvious that, in the current situation, some of the major priorities should be building entrepreneurial mindset as well as PR and marketing education both among adult learners and educators. Thus, we would like to propose a long-term project which would focus on personal branding in the field of education and will aim to equipping educators working with adults effective methodologies and approaches in promotion and marketing strategies as one of the essential competences nowadays.
Project “Going out there” will include 60 adults workers (and 80 adults during local phases) from 4 countries: Poland, Austria, Greece and Lituania.
Objectives:
-to learn about the opportunities of personal branding and its effect on employability and recruitment
to reevaluate the limiting beliefs among educators which suppress the professional development of educators and get to know how to create your personal branding strategy
To learn about and practise in using various digital communication channels for the development of personal branding ( FaceBook, Youtube, Instagram, LinkedIn etc)
To exchange best practices in relation to personal branding in the field of adult education
-To provide participants with practical tools helpful in developing marketing and visibility skills of diverse groups of learners
-to contribute to the development of the entrepreneurial mindset of educators and their target groups
-To support design communication and dissemination activities adjusted to projects, target groups, scope of activities
-To facilitate the building of long-lasting partnerships among participants’ and NGOs for future collaboration
The overall and most important expected result to be achieved during the project corresponds to our highest expectation: a paradigm shift in the way of thinking that may be visible both in behavior and in attitudes. This shift regards the change of perspectives from the traditionalist approach to viewing oneself and their expertise as a brand and empowering both educators and their adult learners to overcome their fears and ‘go out there’ and be visible as a service provider on the market thus making the field where they work more live, competitive, fulfilling and enriching.
Besides that, the following results are expected upon completion of the project:
-Professional development of educators / employees / trainers in the areas of digital competences, communication, marketing, personal branding, cooperation and exchange of the good practices in the visibility and promotion in relation to education
Increase awareness of educators / employees and trainers in using digital tools for visibility and promotion as well as awareness about the influence the digital world and digital
promotion have nowadays on the market
-exchange of good practices and visibility media and sources which are popular in partner countries of this project
– Development of self-confidence, entrepreneurial approach, critical thinking and creativity in participants
– Exchange of experiences and methods in the field of shaping intercultural competences, understood as:
-Ability to use all diversity as an asset in various types of activities undertaken for the benefit of the European community
-Promotion of European diversity and the EU’s values outside its structures
-Development of cooperation skills over cultural and ethnic differences as well as communication barriers
– Getting new clients and projects or deepening the already existing skills
-Quantitative results- mentioned in the box “project’s success”
The results will be “multiplied” by each partner organization, in the local community as well as at the regional level and in the networks to which they belong, in order to facilitate the access of professionals to materials resulting from the project. We hope that after the end of the project, the materials will be multiplied at the regional and national levels, offering a translation of the manual in writing, using national and other subsidies. Ensuring good visibility of the project during its lifetime will increase the sustainability.

EU Grant (Eur)

Funding of the project from EU: 102195 Eur

Project Coordinator

Fundacja Innowacyjnej Edukacji & Country: PL

Project Partners

• KINONIKI SINETAIRISTIKI EPICHERISIELLINIKI SYMMETOCHI NEON
• Eduplius
• Plattform Generation Europa