Let’s get down to business! Erasmus Project

Project Title

Let’s get down to business!

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : School Exchange Partnerships

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Entrepreneurial learning – entrepreneurship education; Enterprise, industry and SMEs (incl. entrepreneurship); Cooperation between educational institutions and business

Project Summary

Entrepreneurship and doing business is increasingly international these days. In the future many young people are bound to become entrepreneurs or employees of a multinational company. It is important that the students gain at least the basic knowledge of running a business and marketing their services in different countries within the EU.
The professions our students will be involved in in the future do not exist yet and thus it vital to build skills that can prepare them to face the new challenges the future world of work will present them. Such skills are linked to the communicative skills, entrepreneurship, team work and distance work. In this project our aim is to connect these skills with the marketing tasks in order to give our students a chance to master and implement them in their future careers. In this way we hope to enhance their self-management skills.
One of the main objectives of this project is also to increase the intercultural communication and understanding cultural perspectives of marketing a business. This will give the students tools to perform in various international working environments.
Three schools will participate in this project and each will host an LTT involving teachers and students. In addition, Finland will arrange another LTT for teachers only at the beginning of the project in Helsinki. The participants for the project are the following:
Porin Lyseon lukio, an upper secondary school on the west coast of Finland is specialized in business studies and digital learning solutions.
BBS1 Göttingen – Arnoldi Schule, a vocational school in Lower Saxony, Germany is specialized in advanced business studies with the aim of gradually implementing digital learning platforms.
Liceo Majorana-Laterza, an upper secondary school in Putignano, Puglia, Italy has extensive expertise in running international projects working with people from different cultures and languages.
The LTT activities will all revolve around marketing and business life. In each LTT, we will visit at least three local businesses and each delegation will produce a marketing leaflet or another digital output about one of these businesses in each country. These leaflets will then be shared and compared from a cultural point of view in workshop sessions to gain a deeper understanding of cultural differences – if there are any. The products will be in digital form and they will be shared with the business in question for their marketing purposes. In addition, the leaflets and the comparisons will be published on the project’s eTwinning and FB sites.
Since all partners represent different regions of Europe – Pori as a Scandinavian country represents northern Europe, Göttingen Central Europe and Putignano in southern Italy represents southern Europe – we expect to find some substantial differences in each team’s approach to the marketing tasks and to make some reasonable comparisons between them.
To enable the students to carry out the marketing activities, the students will also work on the modules on marketing provided by TAT (Talous ja nuoret) and eventually finish the business course on the digital platform. They will also consult the expertise of some of the teachers and students of Satakunta University of Applied Sciences (SAMK), LUM University in Apulia and PFH University of Applied Sciences in Göttingen. With these activities we will give our students more skills in not only in the business world but also in digital learning and team working skills.
The local teams will have a meeting during each LTT and virtual meetings between the LTTs where they will discuss and plan the future events and evaluate the progress in working on the TAT materials. They will also conduct five surveys: one to gain an understanding of the pre-existing knowledge about marketing and three others after each LTT to measure the impacts of the LTT activities. The final and fifth survey will measure the overall impacts of the project as a whole.
EU aims to enhance intercultural collaboration and to create new strategies to enhance global entrepreneurship of young people. Our project is in line with these objectives. We want to give the students in this project opportunities to expand their awareness of cultural interpretations in various marketing environments.

EU Grant (Eur)

Funding of the project from EU: 71018 Eur

Project Coordinator

Porin Lyseon lukio & Country: FI

Project Partners

• LICEO Majorana-Laterza
• BBS 1 Göttingen – Arnoldi-Schule