Marketing regionaler Produkte in der Partnerregion Erasmus Project

Project Title

Marketing regionaler Produkte in der Partnerregion

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for school education

Project Call Year

This project’s Call Year is 2014

Project Topics

This project is related with these Project Topics: Enterprise, industry and SMEs (incl. entrepreneurship); Entrepreneurial learning – entrepreneurship education; Teaching and learning of foreign languages

Project Summary

During the first year of this five year process, German and French students marketed and developed selected products to and from another country. Working together, the students designed display cases (which were bought to also display their regional products for for later presentations). The selection of products ranged from bathroom items, to kitchen appliances and tableware, and also included food and drinks. A logo was designed for the project.
The students also concerned themselves with the question of how one gets to know their customers better. They conducted surveys for market research and looked into the types of published media from the radio, newspapers, and the internet, that one uses to advertise products.
During the second year, the students designed advertisements for their products in the country of the other students. To clarify, the German students designed advertisements for German products in French for a French audience, and the French students designed advertisements written in German. Moreover, the students also designed advertisements for the other country’s products in their home country. The students researched distribution channels for direct marketing and also product design, paying particular attention to opportunities for improvement.
Last year was the third year, with a focus was on packaging and logistics. The students studied how important these factors are for the success of a company, and also considered their environmental impacts. Among other things, the students considered wholesale markets.
To expand their skills on a professional level, the students and teachers worked together in an international German and French group, which develops their intercultural communication. The assignments were designed to be open-ended so that the students would expand on their creative abilities. Many assignments required the use of computers, in particular to make graphics and PowerPoint presentations, improving their computer skills.
All project meetings were prepared at the respective home institutions of the German and French students, with a focus on linguistics, interculturality, and professionalism. To increase their language skills, every meeting included three hours a week of language acquisition games and exercises. Both schools increased their profile through extensive public relations work. They also came to a greater understanding of the current state of the European work environment. A French student particularly benefited from this experience – she landed a four week long internship in the German city of Eisenach.
This project previously began without the aid of EU funding for two years. The long term value of cour project is demonstrated in the deepening of a collaboration and cultural exchange that has been ongoing for now five years, and a better understanding of our place in an increasingly globalized world.

EU Grant (Eur)

Funding of the project from EU: 116645 Eur

Project Coordinator

Staatliches Berufsschulzentrum “Ludwig Erhard” Eisenach & Country: DE

Project Partners

• LYCEE RENE CASSIN