Marketing through Europe Erasmus Project

Project Title

Marketing through Europe

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: New innovative curricula/educational methods/development of training courses; Entrepreneurial learning – entrepreneurship education; Open and distance learning

Project Summary

Project background and objectives

Very often the internationalization and growth of businesses is limited by the lack of competent workforce. The indirect objective of the project is to respond to the above mentioned problem by training competent workforce to the needs of small and medium sized businesses on the edge of internationalization. Demos Helsinki ( https://www.demoshelsinki.fi/en/) has conducted substantial research with reference to the relevance of internationalization in society and the future of work. According to this research, the employers seem to integrate internationalization competences with such features as empathy, resilience, capability to solve problems, self-esteem, assertiveness and trustworthiness. Internationalization competences are not seen only as language skills, cultural understanding or mobility. The training blueprint / curriculum that is developed by the project increases not only traditional marketing (communications) and internationalization competences but also soft skills appreciated by the employers such as capability to solve problems, resilience and curiosity. The pedagogical context applied when executing the “Marketing through Europe” training scheme / curriculum is team learning and project learning. These pedagogical methods further advance students´and teachers´soft skills.

The objective of the project is to develop a flexible training blueprint for business, administration, commerce and management field of upper secondary VET. In the training blueprint learning at work, project learning (in cooperation with SMEs and other organisations), studying abroad, digital learning and team learning are combined. By developing this flexible training blueprint the project enables business, administration, commerce students to acquire competences needed when operating in international operational environments and to advance the development of their soft skills.

Project aims and intellectual outputs

The main aims of the strategic partnership project are:
1) Implementation of an investigative research including comparison of marketing related competence requirements in the partner countries.
2) Development of training scheme / curriculum (theme being marketing) that is targeted to business, administration, commerce and management students in the partner countries. The training scheme is partly digital and partly face-to-face and conducted in English. The core pedagogical methods applied when executing the training scheme are project learning, learning by doing and team learning. In each partner country there are companies/SME´s/organisations that are willing to let students plan, perform and evaluate their marketing activities. These SMEs / organisations act as associative partners during the project.
3) Development of training materials that are relevant regarding the above mentioned development and realization of training schemes, the output being e-learning course / module.

The development of marketing training scheme and training materials make it possible for business, administration etc. students and teachers in partner countries to network with each other. It also makes it possible for the students to complete study modules in English and get international experience through studying as a member of an European study group. Through this experience, the students in the partner countries will improve not only their marketing (communications) skills and knowledge but also their language and interaction skills as well as their soft skills (empathy, resilience, capability to solve problems, self-esteem, assertiveness and trustworthiness) appreciated by employers.

Project target group

The target groups are VET-students and VET-teachers in the field of study: business and administration, commerce, management, marketing. The indirect target group of the project are SMEs or/and other organisations acting as cooperation companies and associated partners during the project.

Project partnership

The partnership will consist of 5 organisation from four European countries. Länsirannikon Koulutus Oy WinNova is the applicant organisation and project coordinator representing secondary level VET-school. The Portuguese partner INETE (ENSINUS – Estudos Técnicos e Profissionais SA) is a vocational school for young people undergoing initial training as well as continuous training of professionals. Andrássy is situated in Eger, Hungary and is a school/institute/educational centre for secondary level general education. Graafschap College (Stichting BVE Oost-Gelderland) is secondary level VET-school in Netherlands. Hämeen ammattikorkeakoulu is higher education institution (tertiary level) situated in Hämeenlinna, Finland. It´s a multidisciplinary university which has also over 60 years´experience in professional teacher education (HAMK School of Professional Teacher Education – SPTE). All project partners have previous experience on Erasmus+-projects and mobilities.

EU Grant (Eur)

Funding of the project from EU: 188128 Eur

Project Coordinator

LANSIRANNIKON KOULUTUS OY & Country: FI

Project Partners

• Stichting BVE Oost-Gelderland
• HAMEEN AMMATTIKORKEAKOULU OY
• Andrássy György Katolikus Közgazdasági Technikum, Gimnázium és Kollégium
• ENSINUS – Estudos Técnicos e Profissionais SA