Marketingprojekt im Unterricht für den Bereich Vertrieb Automobil Erasmus Project

Project Title

Marketingprojekt im Unterricht für den Bereich Vertrieb Automobil

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for Schools Only

Project Call Year

This project’s Call Year is 2015

Project Topics

This project is related with these Project Topics: EU Citizenship, EU awareness and Democracy; Quality Improvement Institutions and/or methods (incl. school development); New innovative curricula/educational methods/development of training courses

Project Summary

Context/ project background:
– Sustainable fixation of innovative teaching methods
– Positive as well as intensive communication between the training companies and the
vocational school
– Motivation of the pupils due to hands-on presentations and involvement of the vocational
trainers of their companies
– Comparison of the dual training systems in Germany and Austria – both systems will profit
from the comparison = win-win situation

Aim
– Further professionalisation of the teachers of both schools
– Additional practical relevance in class due to the integration of specific topics relevant to
the companies (planning of events, advertisement etc.)
– Increased cooperation of school, workplace and chambers

Number and profile of the participating institutions:
1. Berufsschule Steyr 2 (vocational school of Steyr):
This school trains retail dealers in the following fields:
– Groceries, Textile, General retail, Iron and similar products, Sports
And as focus school for Upper Austria: merchants for automotive replacement parts

2. Städtische Berufsschule für Großhandels- und Automobilkaufleute (vocational school for wholesale and automotive merchants)
This school trains automotive merchants
Description of the conducted main activities:
Activity C1: field of school education April 4th – 8th 2016 in Steyr
Meeting of the project teams in Steyr:
Steyr: W. Mayrhofer, P. Sündermann, M. Gröschl, E. Bohn, L. Bauernfeind
Munich: A. Rosenberger, A. Kersten, S. Gower, C. Meidel
– Workshop marketing
– Start of the development of the role-plays and the evaluation sheet for the presentation
– Tour of the school, Observation on classes
– Discussion of the project’s progress
– Visitor programme (stakeholders, companies)
– Budget controlling

Activity C2: field of school education June 20th – 24th 2016 in Munich
Steyr: E. Bohn, L. Bauernfeind, P. Sündermann
Munich: A. Rosenberger, A. Kersten, S. Gower, C. Meidel
– Workshop with coordination of the competences
– Tour of the school, Observation on classes
– Discussion of the project’s progress
– Visitor programme (stakeholders, companies)
– Budget controlling

Activity C3: field of school education December 12th – 16th 2016 in Steyr
Steyr: W. Mayrhofer, E. Bohn, M. Gröschl, L. Bauernfeind, P. Sündermann
Munich: A. Kersten, S. Gower
Programme:
– Motivational speech
– Observation on classes
– Teaching of the colleagues from Munich (project lesson components)
– Discussion of the project’s progress
– Framework programme

Activity C4: field of school education October 9th – 13th 2017 in Munich
Steyr: M. Gröschl, P. Sündermann
Munich: A. Rosenberger, A. Kersten, S. Gower, C. Meidel
Programme:
– Observation on classes
– Completion of the guideline for the portfolio and the presentations
– Decision on the car for the project
– Development of the programme for the two-week student exchange
– Teaching unit in the class which is taking part in the project (sales pitch)
– Organisation of visual material (e.g. flyers) for the car models
– Specification of the two-week student exchange

Activity C5: field of school education March 5th – 9th 2018 in Steyr
Steyr: W. Mayrhofer, M. Gröschl, E. Bohn, L. Bauernfeind, P. Sündermann as well as 14 pupils
Munich: A. Kersten, S. Gower as well as 20 pupils (8 female, 12 male)
Programme:
– Formation of 6 teams (each team contains pupils from Muinch as well as Steyr)
– Pupil teams develop the portfolios of the 6 car models
– Field trip to BMW plant Steyr
– Ice-Breaker event, Cultural programme in Steyr

Activity C6: field of school education March 19th – 23rd 2018 in Munich
Steyr: M. Gröschl, P. Sündermann as well as 14 pupils
Munich: A. Kersten, S. Gower as well as 20 pupils (8 female, 12 male)
Programme:
– Final presentation of the pupils in presence of their vocational trainers from Munich’s companies
– Field trip to BWM world and museum, Cultural programme in Munich

Achieved outcomes and impacts
– At both schools project-oriented classes were implemented
– With the help of the EVA-lessons students were supported to memorise the new input
– Improvement of cooperation work and communication with the training companies
– The project coordinator was able to presented to project twice at PH Linz
– Developed lesson components (creation of the portfolio and the following presentation)
are a benchmark of competence-oriented classes at both schools
– The didactic preparation and the lesson material got presented by the coordinator
at the event „Fachunterrichtstage“

Long-term benefit
The project was carried out at the same as the changeover phase to competence-oriented curricula. Therefore the developed project lessons are ideal for the now needed teaching concepts. Additionally the project lessons provide the opportunity to evaluation the pupils’ performance in terms of their individual potential.

EU Grant (Eur)

Funding of the project from EU: 58445 Eur

Project Coordinator

Berufsschule Steyr 2 & Country: AT

Project Partners

• Städtische Berufsschule für Großhandels- und Automobilkaufleute