mYOUth Leaders for SustainABLE Development Erasmus Project

Project Title

mYOUth Leaders for SustainABLE Development

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Capacity Building for youth in ACP countries, Latin America and Asia

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics:

Project Summary

The achieved results, experience and network, gained from YouMUST project (selected as a “Success story” and “Good Practice”) encouraged the project consortia members (NGOs, Universities and Business sector) to develop the new CBY project focused on providing the youth with the knowledge about digital marketing ‘8Ps’ and Social media tools aimed to generate and increase the pressure on public authorities and business sector for the implementation of Sustainable Developments Goals [SDGs].Also, the project offer opportunities to youth participants to enhance their skills in line with the new European Green Deal, respecting’s Europe 2020 Growth Strategy and the EU Youth Policy Cooperation as “skills of the future”.Special focus will be done on exchanging ICT know-how about of the key elements, tools and methods of Digital marketing instruments, especially through using Social media, including Smartphones.YouABLE project is based on the ‘MAPS’ agenda: Mainstreaming, Acceleration, and Policy Support, as a prerequisite to integrate the contribution of three existing marketing sub-disciplines: Green; Social and Critical marketing paradigm in which Sustainable development is a key goal.YouABLE project has the purpose to produce a positive impact at local, national, European and international levels arising knowledge for three pillars of 17 SDGs: Economic, Social and Environmental well-being for today and tomorrow, as a prerequisite for bridging the pathway from Ego to Eco humankind approach.Project activities will be set on methodologies based on non-formal approach:- Kick-off meeting;- Two Mobility of youth workers [ToT];- National training courses for own members and representatives of other NGOs, Business community and/or Local authorities;- National dissemination events for the presentation of the project outcomes and- Final event.Realizing main project activities, youth will gain a sense of self-worth, and the ability to influence changes in their own lives and the wider community. Involved participants will be more aware of the importance of everyone’s contribution to saving the Earth implementing SDGs.Expected outcomes:* Development of an on-line platform & Social media;* eGuide ‘mYouth Leaders for SDGs’, translated on 12 languages;* eGuide (Handbook) – Methodology for training course of youth workers, including Scenario (short theoretical parts; exercises; ice breakers and pre/post-test questionnaire);* Strategy for better and effective recognition of youth work;* Short movies from/about project activities; and* Mobile application, infographics and promotional materials.All outcomes will be free of charge on social mediaYouABLE project gathers 11 partners from 10 countries: Bulgaria; Finland; Greece; Hungary; Italy; Kazakhstan; Kyrgyzstan; Nepal; North Macedonia; and Uzbekistan, with a positive influence on accepting the value and the meaning of cultural diversity around the worldPeriod of realization: 01.11.2020-31.08.2022

EU Grant (Eur)

Funding of the project from EU: 98451,59 Eur

Project Coordinator

ASSOCIATION FOR RESEARCH EDUCATION AND DEVELOPMENT MARKETING GATE SKOPJE & Country: MK

Project Partners

• KENTRO ENDYNAMOSIS NEON
• NIZOMIY NOMIDAGI TOSHKENT DAVLAT PEDAGOGIKA UNIVERSITETI
• ASSOCIAZIONE INCO INTERCULTURALITA& COMUNICAZIONE
• ECHO ASSOCIATION
• GENDER-VECTOR
• CAREER DISHA NEPAL
• COMPANY FOR PACKING AND PACKING WASTE MANAGEMENT PAKOMAK LTD SKOPJE