NEW NORMAL CHANNEL: Unleash your inner creativity for digital culture in a 2030 world Erasmus Project

Project Title

NEW NORMAL CHANNEL: Unleash your inner creativity for digital culture in a 2030 world

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Partnerships for Creativity

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Creativity and culture; Youth (Participation, Youth Work, Youth Policy) ; New innovative curricula/educational methods/development of training courses

Project Summary

During 2020 we are experiencing a global pandemic with important consequences at the public health level, but also with a high impact on the lives of citizens. Lockdowns were (and are) the rule in many European countries, and restrictive measures, including for mobility, affect millions of people. Within this context, the crisis also generates uncertainty, since today we do not know when or how we will overcome this pandemic situation. Also, when we do, many things will have changed forever.

Young Europeans are perhaps being the least seriously affected by the disease, however, they experience to a great extent its consequences: unemployment, substantial changes in their education, alteration of their socialization and leisure habits, to name a few of them. All this is a challenge for their ability to cope with change, and they will need to develop their flexibility, adaptability, problem solving and creativity skills.

Also during this period, access to the internet and the consumption of digital culture has multiplied exponentially, and even in many countries the most creative side of people has emerged, generating improvised artistic expressions from balconies, or created at home and shared on through social networks.

However, when we talk about the digital world, we see that there are still very low percentages of young people who generate their own content. The vast majority have a more passive and culture-consuming attitude than digital proactive and creative ones.

Thus, creativity and digital culture, key elements for economic and social development, and especially essential for young people active citizenship and employability, go hand in hand in this project.

NNC-New Normal Channel is a project that focuses on promoting the development of skills and competencies for creativity and culture among young people, developing an innovative educational experience that, through a challenge-based simulation game, will offer an interactive, motivating and empowering environment. The NNC Experience is the main output, through which, young people will move to the year 2030 and, as applicants as collaborators for an online media (NNC-New Normal Channel), they will have to prove their worth and show their skills and competences, performing a series of challenges and tasks, all related to the digital world and culture.

The main target group of the NNC project will be the youth, and specially young people in risk of (digital) exclusion. But also, youth workers and other agents directly addressing young people social and labor inclusion and education will find in the NNC Experience (O1) a useful resource easily transferable to their initiatives and educational programs. Thus, they are also addressed targets and actively involved in the project activities.

The NNC-New Normal Channel project expects that through their participation in the experience, young people will be able to:
– Develop their imagination and anticipate scenarios for a future world affected by the COVID-19 impact, improving and putting their creativity into practice.
– Become agents that generate content and digital culture, become active citizens, turning their ideas and opinions into voice.
– Understand digital culture and consume it from a critical perspective, understanding what misinformation, misinformation, and fake news mean.
– Understand how reality is transformed, improving their adaptability and flexibility skills.
– Acquire technical knowledge related to digital culture that will improve their capacities and employability.
– Develop their entrepreneurial and intrapreneurship competences, taking initiatives and being proactive.

The transnationality brings together organizations with complementary knowledge and expertise in the field of digital culture, creativity, and youth work to achieve European-wide reach and impact through the large networks of project partners, addressing common European goals, as those stated by the Youth Goals 2019-2027 (#8, Quality Learning; #3, Inclusive Societies; and #4, Information & Constructive Dialogue)

EU Grant (Eur)

Funding of the project from EU: 114648 Eur

Project Coordinator

Instituto Foral de la Juventud & Country: ES

Project Partners

• Arbeitskreis Ostviertel e.V.
• MEDIA CREATIVA 2020, S.L.
• SDRUZHENIE WALK TOGETHER
• VIENNA ASSOCIATION OF EDUCATION VOLUNTEERS
• DIKTYO ELLINIKON POLEON GIA TIN ANAPTYXI