ON YOUR E-MARKS: Boosting key competences in web, graphic and digital arts by enhancing entrepreneurship and online presence in VET Erasmus Project

Project Title

ON YOUR E-MARKS: Boosting key competences in web, graphic and digital arts by enhancing entrepreneurship and online presence in VET

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2018

Project Topics

This project is related with these Project Topics: Entrepreneurial learning – entrepreneurship education; New innovative curricula/educational methods/development of training courses; ICT – new technologies – digital competences

Project Summary

A qualitative online presence, as well as attractive and modern visuals and innovative typographies, help to distinguish a company, a service or a product. They are essential to the success of a new activity. Indeed, the improvement of a company’s design and visuals leads to a better positioning on the market and to commercial success.

However, Vocational Education and Training (VET) teachers and learners need to develop the entrepreneurial and digital skills necessary for education and training in the digital age.

Trainers and tutors therefore must master a number of key skills to teach entrepreneurship: a) Project management skills to help their students create and manage an activity/ b) Teaching skills to encourage learning based on problem solving, risk taking and interaction with the world/ c) Personal skills to create a quality learning environment.

Their students, for their part, have a growing need for knowledge and understanding of market mechanisms and new sales methods.
Taking up this subject, through the development of digital skills, will strengthen entrepreneurship education and key competencies.

The ON YOUR E-MARKS project responds to these challenges by promoting entrepreneurship education through the development of marketing, graphic and digital art skills for both VET trainers and learners. The objective has been to support the development of entrepreneurial capacities for the creation of new activities and access to new online markets.
During the 24 months of the project, 5 intellectual outputs were created by the 7 partner organizations, namely:

1- Online presence Mapping:
An overview of entrepreneurship education and online presence in partner’s countries and in Europe.

2- The ON YOUR E-MARKS Handbook:
A compendium of the necessary skills and dynamics of online presence, leading to the Competence Framework for learner and trainers.

3- The Methodology Pack:
A pedagogical strategy for the trainer: How to make the teaching of entrepreneurship effective and relevant thanks to digital tools?

4- The Toolkit:
This toolbox is composed of 7 chapters each containing 9 exercises offering different learning methods for face-to-face and group learning. The trainer willing to renew his training offer or reinvent himself, will find what he needs!

5- The ON YOUR E-MARKS online course:
The ON YOUR E-MARKS project provides both trainers and learners with an innovative learning platform that offers e-learning content, monitoring of progress and certification obtained through the successful completion of validation steps.

In order to reach this level of quality and to ensure the connection of the project’s achievements to local realities, 5 transnational meetings permited to successfully lead the project and to activate the exchanges between partners. Two training sessions were also organized: one for the trainers (face-to-face) and one for the learners (online).
Both sessions provided an evalutation of the materials developped in order to make readjustments and to train to digital entrepreneurship.

At the local level, ON YOUR E-MARKS project partners have maintained connections with professionals in the field of training and digital entrepreneurship while trying to promote the project to aspiring entrepreneurs through social networks, sharing o the platfrom and dissemination events that have reached nearly 30 000 potential users.

The ON YOUR E-MARKS project was thus able to achieve its goal of providing resources to trainers and learners!

EU Grant (Eur)

Funding of the project from EU: 253776,7 Eur

Project Coordinator

Coopérative pour le Développement de la Créativité et de l’Innovation & Country: FR

Project Partners

• G.G. EUROSUCCESS CONSULTING LIMITED
• ASOCIACION INTERCULTURAL EUROPEA GO EUROPE
• INSTALOFI LEVANTE SL
• FUTURO DIGITALE
• POWER NET CONSULTING SRL
• Polska Fundacja Osrodkow Wspomagania Rozwoju Gospodarczego OIC POLAND z siedziba w Lublinie