Rural Organic Sustainable Enterprise Erasmus Project

Project Title

Rural Organic Sustainable Enterprise

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2019

Project Topics

This project is related with these Project Topics: Intercultural/intergenerational education and (lifelong)learning; Entrepreneurial learning – entrepreneurship education; Agriculture, forestry and fisheries

Project Summary

The rationale behind the project Rural Organic Sustainable Enterprise ( ROSE) is to set up the partnership among 4 companies from Greece, Austria, Slovenia and Macedonia that are actively involved into the development and promotion of sustainable concept of organic rural enterprises. The goal of the project is through a strategic approach, highly participatory and engaging activities as well as through building the capacities of the participating institutions from 4 countries to teach adults how to make their organic businesses sustainable and in the same time to learn how to use media campaigns for promotion. The idea is to jointly address the organic producers in our countries and not only to inspire start-ups and entrepreneurs to embrace this concept, but also unemployed adults to consider it as a potential tool and response to their unemployment. This project should provide chances for more startups (including staff and learners) from the participating countries to collaborate and to build their networks as well as to learn more about business development of organic enterprises, online branding and available media recourses to promote better their businesses.

This new project would use new innovative methods for practical learning, sharing know-how about organic production, and working with experts to continually improve potentials, branding and communication strategies for their rural sustainable businesses. We are also piloting new ways of ensuring learners to obtain skills, tools and frameworks necessary to take externally focused innovation and entrepreneurship activities to the next level at their enterprise.

Rural Organic Sustainable Enterprise (ROSE) is fundamentally about bringing on meetings and mobilities in total about 45 adults from 4 countries to learn from each other and develop ideas, knowledge and innovative actions together. It aims to build bridges between theory and practice, in particular through practical innovation projects, bottom-up approaches, partnerships and networking activities. The project will synthesize experience and practical knowledge available about organic production and identify the best methodologies for exchanging this knowledge using new media channels. In the same time the project would bring a possibilities for new learners to set up their business in organic field and to create campaigns to promote it. Based on this, easily understandable training material will be developed. It will create a European network of adult participants to exchange experiences and discuss the advisory material developed by the project.

Furthermore, the innovativeness of the project lies in developing an startup business plan development for new comers ( learners- minimum 12) and advanced communication strategy programme for organic production intended to adults learners (12 persons). This program will be developed in order to increase the business potentials and promotion for rural organic enterprises. Such an innovative business development and communication programme will be strongly focused on the use of ITC methods ( developed by our Greek and Austrian partners) . They will develop tools that will be used to help the development of organic business production for new learners as well as will present the usage of proper communication methods in order to promote better their enterprises and products. Both program will have an adult-friendly language and it will incorporate the best practices developed. Moreover, such a programme is of a first kind in Macedonia, where the organic production has not been widely developed and is mostly an area of interest of young adults only. The project will pave the way to a strategic approach for exchanging best practices in startup organic world between entrepreneurs from Slovenia, Austria, Greece and Macedonia. Finally, the project will create an on-line platform accessible on the participation’s organization web-pages offering evidence-based advisory material as well as facilitating learner-to-learner learning.
The dissemination strategy will include:
– Web promotion (web-page): expected 2000 adults to be reached;
– Social media dissemination (Facebook): expected 1000 to be reached;
– Traditional media promotion (printed and broadcast media): expected 3 to be contacted;
– Internal and external organizational promotional strategy;
– Communication with partners and relevant stakeholders.
Project’s sustainability lies in its environmental impact and the healthy living it promotes.

Project Website

http://www.ruralentrepreneurship.eu/

EU Grant (Eur)

Funding of the project from EU: 40229,2 Eur

Project Coordinator

Social Impact Lab Skopje & Country: MK

Project Partners

• INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT
• Christina Forster e.U.
• SKRIVNOSTNI OTOK DRUZBA ZA PODJETNISTVO IN SVETOVANJE DOO SO P