Sino – european interculturality valorizing professionalizing knowledge in institutional and corporate communication Erasmus Project

Project Title

Sino – european interculturality valorizing professionalizing knowledge in institutional and corporate communication

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for higher education

Project Call Year

This project’s Call Year is 2017

Project Topics

This project is related with these Project Topics: Teaching and learning of foreign languages; Intercultural/intergenerational education and (lifelong)learning; New innovative curricula/educational methods/development of training courses

Project Summary

The aim of this project was to deepen the professionalizing dimension of a few students but also lecturers and administrative staff implicated with a communication training among three Higher Education institutions from Belgium, France and Belgium, the whole from an intercultural perspective.The project saw the commitment of 12 students from 3 different European countries, who were joined by four Chinese students during each year of the project.

The “European weeks” (about two weeks by each european partner) took place in three steps:
1. At Zaragoza (USJ), students had the opportunity to receive theoretical training about interculturality, followed by a practical case.
2. At Brussels (HELB), students received theoretical training about the European Union as an institution and its decision-making mechanisms, followed by a practical case as well
3. At Paris (Lurçat), students, through a communication case that is part of the European decision-making process in Belgium, had to give an appropriate reply to a national advertiser in France in large groups.

That “european dimension” was attended by two different classes during two academic years in a row.

This pilot project has also been used as a laboratory for a research to be prepared for analyzing sino – european interculturality through student stays in China and european countries.
In a longer term, a better understanding of European decision-making mechanisms, professionalization of communication training and awareness of training opportunities outside the country of origin is expected to be acquired by the beneficiaries.
The pedagogical activities organised during the first year have enabled the european students, differently depending on the partners, to concretize an experience of practical activities or discovery of China during year 2, which constitutes an accomplishment of the european interculturality topic applied to their Bachelor degree.

EU Grant (Eur)

Funding of the project from EU: 148411 Eur

Project Coordinator

Haute Ecole Libre de Bruxelles – Ilya Prigogine & Country: BE

Project Partners

• Beijing City University
• LYCEE JEAN LURCAT – LYCEE D’ENSEIGNEMENT GENERAL ET TECHNOLOGIQUE
• FUNDACION UNIVERSIDAD SAN JORGE