Social Activation of Seniors through Media Education – innovative educational programme for seniors organizations Erasmus Project

Project Title

Social Activation of Seniors through Media Education – innovative educational programme for seniors organizations

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2016

Project Topics

This project is related with these Project Topics: Social dialogue; Key Competences (incl. mathematics and literacy) – basic skills; New innovative curricula/educational methods/development of training courses

Project Summary

The EU population is ageing. Old age is still associated with infirmity, frailty, or the need for care. We can, however, profit greatly from the competence, creativity and innovative capacity of older people.
Project goal was to create conditions for engaging seniors thretened by social exclusion in lifelong learning and their social activation through elaboration of educational offer for organizations and institutions working in favor of seniors by December 2018.
Achievement of specific objectives contributed to achievement of the main goal:
1. To reinforce cooperation and exchange of knowledge and good practices between partner organizations
2. To diversify educational offer for seniors through providing organizations with complex educational programme comprising of various methods and tools: training, work-based learning through voluntary work in editorial office, informal learning through playing educational board game 3. to deliver educational materials related to training content (educational movies “knowledge pills” and issues important for seniors in the form of educational magazine European Senior Voice, created by seniors for seniors.
4. Improve basic mathematical skills and economic knowledge necessary in everyday situations, ie. savings and rationalisation of expenditures, fundraising, presentation and negotiation skills through involving seniors in campaign Seniors Benefit Card
5. Education in basics of journalism, marketing, press law, shaping key language skills, assertiveness, fundrising in trainings and motivation to participation in social life through trainings and work in magazine
6. Preparation of adult edu organisations for implementation of SASME programme and partner institutions for the role of facilitators and promoters of the educational offer and trainers for other organisations.
7. Raise awareness in society on the issue of ageing and the role of seniors in building civic societey through the magazine and involving local entrepreneurs in suport of the elderly.
The project proposed comprehensive educational programme “Social Activation of Seniors through Media Education” [SASME] for implementation by organizations supporting Seniors, comprising of:
– Training Programme, including methodology, scenarios of 11 workshops and supportin materials for trainers (IO1)
– Education materials for seniors in the for of press magazine (IO3)
– video knowledge pills (IO2) as a medium for educational content
– handbook (IO5)
– Realization of social campaign for practical education (voluntary work-based learning) and skills development.
– A board-game based tool for both formal and informal education of seniors – follow-up tool strengthening knowledge and skills acquired during training (IO4)
The most important activity was testing the SASME programme. Under supervision of mentors from partner organizations seniors took part in media training and then set up a press office, where they voluntreered in creation of educational magazine the European Senior Voice. They also participated in social campaign counteracting economic discrimination of seniors, by engaging enterprises in the idea of Senior Benefit Card authorising to discounts. These activities helped to develop basic skills necessary in everyday life and activite them in the local community.
The programme is a set of complementary activities strengthening traditional approach to teaching through training courses in the classroom. Combination of on-site trainings for seniors, learning by doing approach and edutainment.
Innovative character of the project is reflected in:
– Complex solution for organisations
– Applying various training methods in one programme (trainee-centred learning, edutainment, experience-based learning etc.)
– possibility to learn by experience through volunteering
– joining education of seniors with awareness raising activities
– engaging local communities in supporting seniors
– preparation of organizations for the role of facilitators and promoters of SASME programme (multiplier effect).
Project was implemented in partnership of experienced organizations from Poland, Germany, Romania, Lithuania. Activities are divided into seven WP, out of which WP1-WP5 were related to intellectual outputs and WP7 (Dissemination and exploitation), WP6 (Management and Evaluation) were horizontal activities, implemented throught the project lifetime.SASME programme was and still is disseminated among other organisations working for seniors, public authorities and enterprises. Through achievement of the above mentioned goals by the end of March 2019 (project was prolonged by 3 months) conditions for engaging seniors in lifelong learning and for their social activation were created and the main result of the project have been achieved on the project completion. Project had impact on various target groups: organizations working for seniors, seniors themselves, local enterprises and local authorities and policy makers.

EU Grant (Eur)

Funding of the project from EU: 294072,02 Eur

Project Coordinator

Stowarzyszenie MANKO & Country: PL

Project Partners

• SOCIALINIU INOVACIJU FONDAS
• CENTRUL PENTRU PROMOVAREA INVATARII PERMANENTE TIMISOARA ASOCIATIA
• Arbeitskreis Ostviertel e.V.
• Business Play Europe sp. z o.o.
• Polskie Gry Planszowe Sp. z o.o. Sp.k.