Social media marketing skills for fostering the inclusion and employability of young people with disabilities Erasmus Project

Project Title

Social media marketing skills for fostering the inclusion and employability of young people with disabilities

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for youth

Project Call Year

This project’s Call Year is 2019

Project Topics

This project is related with these Project Topics: Youth (Participation, Youth Work, Youth Policy) ; ICT – new technologies – digital competences; Disabilities – special needs

Project Summary

The ” SMM4WIN – Social media marketing skills for fostering the inclusion and employability of young people with disabilities” paims help young people with disabilities get new skills in social media marketing as a tool for professional work, self-realization and communication, promotion of their own personal brand and career development, through an advanced educational initiative based on: Peer training in order to motivate young people in learning tasks; Advanced structured laboratory activities; A smart learning environment.
The proposal is aimed to achieve of the specific objectives:
• Foster the social and economic inclusion and employability of young people with disabilities, self-employability in Social and Business Services
• Equip young people with disabilities with knowledge and relevant skills in n social networks marketing relevant for their social and professional lives and enhance their civic skills. This is realize through researching, creating and teaching the developed course, creation of e-learning materials package and placement it on open resource for the general public.
• Promoting inclusiveness in social and economic life, demonstrating the achievements of people with disabilities, in order to improve public perception, overcoming the stereotypes associated with the positions and opportunities of a person with a disability in the labor market.
Project Target Groups
• People with disabilities from the NEETs category who require social adumting, motivation for learning and professional orientation (18-35 y.old)
• Young people with disabilities who need SMM skills to promote their personal brand / professional growth / career building (18-35 y.old)
• Young people with disabilities who want to work in the field of SMM (18-35 y.old)
• Representatives of NGOs and Social Services who help people with disabilities and responsible for SMM organizations.(without age restrictions)
– Young expert in SMM and Young social educators and social workers unemployed or employed who are interested to be a tutor/researcher in this project.
SMM4WIN aims at realizing an innovative and transnational training program on social networks marketing supported by a ‘smart learning environment’. Our training activities will be interactive and intensive (both face-to-face and virtual). They will be carried out with the contribution of young social educators and social workers as well as with the involvement of representatives of social enterprises, public social services, and social service users. We will realize transnational youth SMM4WIN laboratory activities as a concrete example of the use of a “smart learning environment”.
SMM for WIN:
•Work (SMM skills for employability of young people with disabilities)
•Inclusion (in public life)
• Novate (actual skills in the digital field).
The SMM4WIN project will produce the following concrete results:
1. Report on Research “Young people with disabilities in social media” (IO1).
2. Smart learning environment and Youth DSI SMM Community platform (IO2).
3. SMM Training program: implementation, running, and reporting (IO3).
4. Recommendations for policy makers and handbook for SMM (IO4).
The project Consortium is formed of 4 partners from Poland, Italy, Latvia, and Ukraine. It involves higher education institutions and NGOs.

EU Grant (Eur)

Funding of the project from EU: 130954 Eur

Project Coordinator

Fundacja im. Zofii Zamenhof & Country: PL

Project Partners

• REZEKNES TEHNOLOGIJU AKADEMIJA
• Ecoistituto del Friuli Venezia Giulia
• ACADEMY OF LABOUR, SOCIAL RELATIONS AND TOURISM