traditional craft Heritage trAining, desigN and marketing in jorDan and Syria Erasmus Project

Project Title

traditional craft Heritage trAining, desigN and marketing in jorDan and Syria

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Capacity Building in higher education

Project Call Year

This project’s Call Year is 2019

Project Topics

This project is related with these Project Topics:

Project Summary

Based on the existence of master craftsmen practitioners of traditional crafts in Jordan, and Syria, this creates an opportunity to house these crafts in academic programs in these countries which has a market that demand for such crafts. By that we aim at:- Preserve the traditional craft experience and knowledge from being lost.- Transfer the vast craft experience and knowledge into academic vocational courses in higher education. – Develop the managerial and marketing skills of master craftsmen through courses that addresses the market needs – Assist the transfer of experience of current master craftsmen vocational skills via training courses to partner countries in which it will help in creation of common adapted model of vocational skills training courses- Enriching vocational skills and training experience with EU teaching vocational skills training experience- Establishing connections between the academic education and the society-Establishing heritage craft centres will be established during the project lifetime. and sustain it via links to the craft market in the region. – EU partners will help in training, design and marketing strategies of craft heritage projects which is essential to transfer this knowledge and experience to ME.- Encouraging an appreciation of the universal values that are fundamental to the world’s great artistic traditions. – The regeneration of the arts and crafts on an international level through both research and projects. – An extensive network of relationships with Master practitioners of the world’s great artistic traditions which mutually benefit the students and the craftsmen in their working environments.

EU Grant (Eur)

Funding of the project from EU: 953474 Eur

Project Coordinator

AL-ZAYTOONAH UNIVERSITY OF JORDAN & Country: JO

Project Partners

• HASHEMITE UNIVERSITY
• SACA ERNEST
• TISHREEN UNIVERSITY
• TECHNISCHE HOCHSCHULE OSTWESTFALEN-LIPPE
• AL BAATH UNIVERSITY
• WORLD UNIVERSITY SERVICES OF THE MEDITERRANEAN-WUSMED
• BLUE ROOM INNOVATION SL