Innovative support network for students in the field of online marketing Erasmus Project

Project Title

Innovative support network for students in the field of online marketing

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for adult education

Project Call Year

This project’s Call Year is 2019

Project Topics

This project is related with these Project Topics: Open and distance learning; New innovative curricula/educational methods/development of training courses; ICT – new technologies – digital competences

Project Summary

Adult education is a practice in which adults engage in systematic and sustained self-educating activities in order to gain new forms of knowledge, skills, attitudes, or values. To keep up with modern technologies are the key for adults to be successful in the labor market. Online marketing is an important tool for small and medium enterprises to be competitive in the market. For experts from this area, they need to hire younger people they had a chance to study it already within the traditional system. This project gives an opportunity for adults to self-improve their competences in online marketing and be able to get trained in this field.

The project focuses on the development of knowledge and competencies in the field of online marketing for small and medium enterprises.
Improvement of business skills in online marketing for small and medium enterprises – the main intellectual output of this project is done directly by self-education through the Moodle platform using the educational self-study course or indirectly through educational institution by 3-days workshop organized by the educational institutions (or even college). These skills are important to keep and develop the competitiveness of SME in the field of online marketing. The project also aims from a wider perspective also to bring more adult students training.

Notwithstanding these facts, due to the interest of the projects’ target group, special motivational tools have to be applied to raise their attention and make them even enthusiastic about these topics.

Project description:
The project is aimed at improving the skills and education of SMEs future employees in the field of online marketing. Employees have more competencies and better bargaining power with companies providing services in the field of online marketing.

Most important project phases:
1) preparing:
Determining competencies needed to improve the skills necessary for online marketing in SME by means of questionnaires for randomly selected employees and owners of SME in the Czech Republic, Italy, Finland, Bulgaria and Hungary. Defining the learning materials and additional information content. Defining the exact functionality of the moodle based platform, that will be used during the whole workshop.
Intellectual output no. 1

2) implementation:
– creating learning materials and additional information content and rules for practice negotiating
– developing an educational framework and the workshop methodology
– developing uniform templates that promote easy adaptation to national languages
– developing the Moodle-based online platform, uploading all relevant materials
– developing the 3-days course methodology
Intellectual output no. 2 and 3
3) testing all listed in O2 and O3
4) finalizing project
5) dissemination tasks (performed all over the duration of the project).

Details:
According to the results of the questionnaire are selected competencies for education in online marketing which are developed through workshops with using the Moodle platform.
The curriculum is focused on soft skills such as creativity, decision making, etc. in online marketing. Education of students as potential employees of SME is done with workshops, in which they have actively developed knowledge of online marketing by using the Moodle-based platform. Students will receive a certificate as proof of demonstrated skills.

The platform will operate in the languages of project partners as well as in English. Location-specific business information (e.g. VAT) will be included in the version developed in the relevant language. Evaluation of workshops will be done at the end of the year.
We hope that we will be able to demonstrate results of using the workshops to increase the literacy of adult students, once becoming employees of SMEs in the field of online marketing.
The partnership has been selected based on both the target group’s needs and previous long-term project experiences focusing on each partners’ strengths and capacities.

Project Website

http://insom.eu

EU Grant (Eur)

Funding of the project from EU: 143614,38 Eur

Project Coordinator

Česká zemědělská univerzita v Praze & Country: CZ

Project Partners

• KAAKKOIS-SUOMEN AMMATTIKORKEAKOULU OY
• STUDENTSKO OBSHTESTVO ZA KOMPYUTARNO IZKUSTVO
• TREBAG SZELLEMI TULAJDON- ES PROJEKTMENEDZSER KORLATOLT FELELOSSEGU TARSASAG
• UNIVERSITA DEGLI STUDI DI CAGLIARI