Age Friendly Economy Erasmus Project

Project Title

Age Friendly Economy

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2017

Project Topics

This project is related with these Project Topics: ICT – new technologies – digital competences; Intercultural/intergenerational education and (lifelong)learning; Entrepreneurial learning – entrepreneurship education

Project Summary

The Age Friendly Communities project is transformative since it creates lasting impact for businesses, particularly SMEs and their employees; using innovative VET work-based learning methods to enhance critical digital and entrepreneurial skills that help companies respond to the increasing demand for new products and services within the Silver Economy.

Rapid demographic ageing is not only a major societal challenge but also a major opportunity for new jobs and growth. However, the silver segment remains underserved despite being the biggest opportunity in the market. Products and services are not designed to meet older people’s needs and despite being worth half of the market, only 10% of marketing spend is aimed at this group.

Thus the aim of our Age Friendly Communities project is clear; to support individuals working in Small and Medium Enterprises (SMEs) to develop entrepreneurial, innovation and digital skills through innovative WBL that support their professional development but also innovate the products and services demanded by older people. As result, older people are being offered improved and more appropriate products and services, and regions will benefit from increased economic activity and development.

In order to achieve this we set out the following project methodology. The main activities undertaken include:
A work based learning toolkit was developed to guide VET providers, business support organisations and wider stakeholders to effectively guide work based learning for SME’s in their region. See appendix 1. Four regional stakeholder partnerships were established as part of this process bringing together 58 stakeholders. They were consulted for needs analysis, mapping of existing supports, the development of regional action plans and dissemination activities.
A set of open education resources on Digital Technology Skills was developed comprising a wealth of information in over 250 slides. A summary is included as appendix 2.
60 SME’s/16 trainers were trained in its usage.
A 2-day Age Friendly Product/service innovation bootcamp was developed. 67 SME’s took part in these bootcamps across the four regions and each received a bespoke commercialisation action plan. Our joint syllabus and bootcamp overview are included as Appendix 3 and 3b respectively.
An online collaborative exchange platform was developed and over 250 users engaged in its implementation. The work based learning toolkit, the full suite of IO2 materials, information relating to IO3, summaries of our regional plans and much more are available on the collaborative platform www.agefriendlyeconomy.eu

Impact
As stated previously, this project is transformative in three main ways, directly tackling key challenges associated with growing the Silver Economy and deficits within the industry. First, it updates the skills of businesses’ staff; ensuring companies have capacity to adapt to changing consumer demand and behaviour. Second, it improves competitiveness through innovative work-based and lifelong learning programmes. Third, it promotes the commercialisation of innovative products and services to meet growing demand.

Age Friendly Economy has drawn together organisations through establishing enduring local learning and employer networks and through Strategic Road Maps for Regional WBL and promoting wider impacts across the EU and beyond.

Increased numbers of participants will enhance their potential through the acquisition of new skills and training. This will lead to improved productivity and increased commercialisation by SMEs. The project has been successful in responding to a genuine need experienced by partner organisations in the education, entrepreneurship support, voluntary and economic development sectors who will benefit from using the outputs and sustaining the impacts of the project in the long term.

Our independent post project evaluation report is included at appendix 4.

EU Grant (Eur)

Funding of the project from EU: 292649 Eur

Project Coordinator

LISBURN AND CASTLEREAGH CITY COUNCIL & Country: UK

Project Partners

• POLNOCNA IZBA GOSPODARCZA W SZCZECINIE
• FUNDACION AGEING SOCIAL LAB
• LOUTH COUNTY COUNCIL
• Feltech Software Innovations Ltd
• European E-learning Institute