B.B.E. – Building a Brand called Europe Erasmus Project

Project Title

B.B.E. – Building a Brand called Europe

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : School Exchange Partnerships

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Civic engagement / responsible citizenship; Entrepreneurial learning – entrepreneurship education; New innovative curricula/educational methods/development of training courses

Project Summary

In many European countries (Scandinavian countries, United Kingdom, France) teach the entrepreneurship from the school is now a consolidated practice. All Member States and their school systems should follow these virtuous examples and the indications of the European Commission, in order to create a clear and sustainable attractive and competitive environment for the startups of the next generations. In fact, more than technical or technology skills, the success of a company is given by human capital and it means a set of soft skills that characterize the fellow and the personal attitudes of the same.
The European Commission has already supported for different years the education to the entrepreneurship and, in the Report from 2012 entitled “Rethinking Education: Investing in skills for better socio-economic outcomes”, was underlined the centrality and the importance of entrepreneurial skills, recommending to the Member Statesto promote them with new and creative teaching and learning methodologies from primary school, while from secondary to higher education, attention should be focused on the opportunity to do business as job opportunity. In addition, the Commission recommends that after finishing compulsory education, all young people should have at least one “concrete business experience”.
“B.B.E.-Building Brand Europe” is part of this directive with a training course, lasting 24 months, through the knowledge and development in the studentsof attitudes, knowledges, skills and competences, useful not only for their eventual commitment in the business field, but also in each working context andexperience of active citizenship, for the enhancement of European citizenship and the appreciation of the territorial peculiarities.
Therefore, the specific objectives foreseen by “B.B.E.” are:
– to train active and aware citizens in the context of Europeanization processes in a perspective of social, ethical and civil co-construction;
– to enhance transversal and technical-professional skills of the participants, especially compared to the spirit of initiative and entrepreneurship;
– to encourage exchanges with students from foreign schools and professional paths at foreign agricultural and hospitality companies for the promotion and enhancement of business ideas;
– to strengthen the strategies and internationalization paths of all partner schools.
The project is addressed to 128 students in total, of which 96 on the move (8 for each exchange accompanied by 2 teachers), aged between 16 and 18 from each School involved, who will be able to know the typical features of each partner country and, at the same time, to share good practices with respect to creation of enterprise. The exchanges will last for 5 days of activity plus 2 travel days.
The activities will involve students in a progressive path of knowledge, promotion and enhancement of business ideas starting from good practices activated locally in their own country and school of origin. Mobilities will be aimed at exchanging business knowledge and practices among equals, putting them in a system to create an output, a “European brand” of typical products and the simulation of an e-commerce, which each partner school can develop and have available for structured use in the future.
Specifically, the program foresees 4 virtual mobilities and as many short-term exchanges for the students from each partner school in Romania, Croatia, Estonia and, finally, in Italy, the coordinating country of the project.
“B.B.E.” will have a positive impact on all partner institutions, as well as on students and members of the directly participating school staff:
• ability to propose strategies that help the social inclusion of the most disadvantaged people, through activities that can guarantee the full participation in school life and promoted projects;
• improvement of school performance by students, with greater participation in curricular and extra-curricular activities;
• containment of the number of early schoolleaving and the drops out rate;
• greater ability to transmit students citizenship of social and civic skills, tolerance and acceptance of diversity;
• innovations and internationalization of the educational offers of the Institutes through the introduction of entrepreneurial pathways in the target schools, in collaboration with companies and sector associations in the territories.
“B.B.E.”will be able to affect not only professional training but also the personal sphere of aware European citizens. All this will also be possible thanks to the use of eTwinning which can “combine”, although virtually, students from 4 different countries and allow them to get to know and exchange culture, new traditions and life styles.

EU Grant (Eur)

Funding of the project from EU: 121484 Eur

Project Coordinator

Istituto di Istruzione Superiore “Carlo Ubertini” & Country: IT

Project Partners

• Srednja skola Antun Matijasevic – Karamaneo
• Liceul Tehnologic de Turism Calimanesti
• Narva Soldino Gümnaasium