Creative Entrepreneurship for Culture Erasmus Project

Project Title

Creative Entrepreneurship for Culture

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : School Exchange Partnerships

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Creativity and culture; Entrepreneurial learning – entrepreneurship education; Enterprise, industry and SMEs (incl. entrepreneurship)

Project Summary

In a world of economic and social structural changes, high rates of unemployment and job insecurity, young people who are educated in the Arts feel more vulnerable to face these uncertainties and increasingly realize the necessity to acquire new skills and attitudes in order to survive in the ever changing labor market of the Creative Industries (CI). Engaging Arts students in the international c-enter4cult project could be the most viable solution for seizing opportunities to create new jobs and career paths, wealth and well being.
The idea of the c-enter4cult project is based on Arts students’ passion to pursue and exploit entrepreneurial opportunities and take initiatives to sustainably preserve expertise & knowledge of the Traditional Fashion Design (TFD) industry which is at risk, leveraging their creativity in an innovative and effective way and meeting their needs for self-employability in the CI. Indeed, in the era of globalization, industrialization and mass production of fashion, traditional clothing, textiles, handcrafts skills and inherited techniques, knowledge and expertise are gradually disappearing, a fact which stresses the need for the identification and preservation of the European Cultural Heritage. This can be achieved by inspiring Arts students to make the past part of their future, boosting their imagination and talent and enhancing their capabilities to turn their innovative ideas into actions, adding value for themselves and the wider European Community.
The project is based on the New Venture Creation learning approach and it suggests the infusion of Creative Entrepreneurship into the Arts Education oriented to the wider sector of CI. By launching a Virtual Joint Venture in the CI of TFD, the project aims to provide a real world learning environment, where the entrepreneurial mindset is promoted among Arts students, sustainable careers are identified and developed, teachers’ entrepreneurial fluency is empowered in order to work, learn and teach with a proactive mindset taking initiatives and risks in a European framework; in general, entrepreneurial school culture is promoted. This can be attained by designing collaborative action-based learning activities which focus on the Generation, Description & Analysis of the entrepreneurial idea, Market Research, Branding & Marketing, Fashion Business, Team Management, Business Plan creation, Cultural Products (clothes, accessories) and creation of services in TFD industry, providing a combination of theory and experience and motivating stakeholders to participate actively in the learning process.
The learning methodologies implemented, include approaches and concrete results such as 1) Social:students & teachers interact socially and work collaboratively in intercultural groups to search, retrieve, gather and share information, participating in hands-on workshops, generating intellectual outputs such as lesson plans, worksheets, conceptual maps, research, interviews; 2) Experiential:everybody “learns by doing” via practices such as field trips, exercises (e.g. to use the loom or sewing machine to make clothes, to create jewelry using macramé art) and performances (Runway Fashion Show); 3) Blended:combining online with traditional classroom educational interactions, with the flipped classroom being the key instructional strategy where students collaborate and prepare online competitions, individual design portfolios; 4) CLIL & CALL to strengthen communication in English & ICT competences (e.g. e-shop, presentations, CVs, social media, e-Twinning, videos, photos, logos, websites, ads); 5) Kinesthetic: requiring participants to have hands-on experiences (drawing, tailoring).
The project directly involves: 4 European Schools specializing in Visual Arts/Fashion Design, Entrepreneurship/Business, ICT & EFL; 280 students (15-18) selected according to their interests, talents, skills and prior creative entrepreneurial experiences, via CVs; 12 teachers, responsible to design, organize and manage the LTT activities, products of the project, educational products and dissemination plan; and indirectly 2500 students and 300 teachers approximately, parents and mentors/entrepreneurs from Creative Industries and authorities from the wider local community.
The potential impact of the project implementation is measured in terms of the reinforcement of an entrepreneurial mindset and fluency, entrepreneurial school orientation, modernization of education, professional & personal development, career development, sustainability of the Arts/TFD/CI & culture, promotion of well-being. In this international project, collaboration, ideas, knowledge, experience & good practices among stakeholders are transferred and implemented; networking is built, fulfilling the Erasmus+ Program objectives as well as the European 2020 Strategy for the promotion of Entrepreneurship in secondary education, meeting the goals for growth, social equity and inclusion.

EU Grant (Eur)

Funding of the project from EU: 89193 Eur

Project Coordinator

Kallitehniko Gymnasio Geraka me Lykeiakes Taxeis & Country: EL

Project Partners

• Solski center Srecka Kosovela Sezana
• LICEUL DE ARTE VIZUALE ROMULUS LADEA
• ITET “ANTONIO DE VITI DE MARCO”