Digital Humanist Erasmus Project

Project Title

Digital Humanist

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for higher education

Project Call Year

This project’s Call Year is 2018

Project Topics

This project is related with these Project Topics: ICT – new technologies – digital competences; Enterprise, industry and SMEs (incl. entrepreneurship); Cultural heritage/European Year of Cultural Heritage

Project Summary

The project developed a set of digital and entrepreneurial skills for students of humanistic extraction of the European partner universities, useful to innovate the range of products and services to promote and access cultural assets in a digital key, with land branded content experiential marketing solutions and the most advanced technologies as innovation catalysts to support the evolution of digital-based services in the cultural supply chain.
In recent years, cultural and creative industries (CCI) have represented an increasingly important employment basin in the EU labour market. They employ around 8.3 million people, equal to 3.8% of the entire EU force, generating an added value of around €558 bn, equal to 4.4% of EU GDP (Mapping the creative value chains. A study on the economy of culture in the digital age, 2017). In most EU countries, the CCI, even in the most acute phases of the crisis, have demonstrated greater resilience than the more traditional industries, connoting their ability to innovate and trigger spill-over effects into other sectors. Digital transformation is changing the way the public interacts with the arts and culture and the way in which the CC sectors interact with their audience. In this sense, at EU level there is a need to focus more proactively and effectively on the development of digital skills applicable to the CC sector and on the potential of these industries on the economic and sustainable growth of the EU.

In line with this evidence, the project objectives were achieved by realizing the following intellectual outputs:
• DESIGN OF THE NEW “DIGITAL HUMANIST” CURRICULUM based on three dimensions:
-cognitive (learning by thinking) to be used in blended mode, mixing classroom and e-learning with the use of OER
-operational (learning by doing) in on the job training, to conduct check-ups at CCIs
-behavioural (learning by acting) with the creation of digital cultural communication stories
• Creation of 29 OER and the relative assessment tests with Chroma Key techniques combined with motion graphics, to develop skills in students to valorise the cultural assets of the area, using the most appropriate technologies and innovation to communicate identity and local values. The OER will be made available free of charge for at least two years after the end of the project on the e-learning platform “Erudire” (www.erudire.it), upon registration
• Design of the Handbook to create digital, cultural stories to manage all types of communication in the cultural field by applying the techniques of the territorial narration series (from web-series to sketch-coms) and the TECHNICAL MANUAL FOR TEACHERS containing the tools to use to hold workshop sessions with the students.
• Creation of the DIGIT learning environment in the new and experimental form of Educational TV programme in 4 episodes linked to the 4 skills of the Curriculum that alternates sessions in the studio, in which the presenter introduces the topics, with interviews with teachers and experts and short clips videos, extracted from the “ALICE” series, produced and distributed by CONFORM, which act as a bridge between the informative session and the actual training session, through the use of “Key Words” spoken by the actors on stage and interactive elements that appear on the screen to allow the learner to access the OERs and further information materials sought and/or developed by the partnership.
• Conduction by the learners of company check-ups at the CCIS sought by the partnership to analyse cultural communication processes, highlighting strengths and areas of improvement for the digital transformation of cultural contents.
A 5-day virtual learning, teaching and training activity was held which involved a pool of teachers from the partnership for the methodological alignment aimed at developing the learners’ skills necessary to manage territorial and experiential brand-land marketing processes and projects.
The partnership aimed at a structured dialogue between universities and the CCIs at transnational level to generate a relational, scientific and methodological capital of high added value that cannot be achieved with regional and/or national initiatives. This aspect stems from the HE transnational cooperation strategy in the CCE sector, which is strategic for EU competitiveness, as it integrates those activities that derive creativity from culture and develop services for other sectors, conveying contents and innovation to the rest of the economy generating a broad cultural ecosystem, ranging from advanced manufacturing to artistic craftsmanship. The search for and implementation of high quality standards in HE supply implies the need to cooperate and standardize methodologies to guarantee transparency/comparability/mobility of teachers and students (Bologna Process).

Project Website

http://www.digitalhumanist.unisa.it/

EU Grant (Eur)

Funding of the project from EU: 298789,4 Eur

Project Coordinator

UNIVERSITA DEGLI STUDI DI SALERNO & Country: IT

Project Partners

• UNIVERSIDAD DE ALICANTE
• Chamber of Commerce and Industry – Blagoevgrad
• International Association of Cultural and Digital Tourism (IACUDIT)
• UNIWERSYTET EKONOMICZNY W POZNANIU
• INSTITUTE FOR POSTGRADUATE STUDIES
• Wielkopolska Izba Przemyslowo-Handlowa
• CONFORM-CONSULENZA FORMAZIONE E MANAGEMENT SOCIETA CONSORTILE A RESPONSABILITA LIMITATA