Involvement and Motivation for Participation of Active young Citizens to stand for Traffic safety Erasmus Project

Project Title

Involvement and Motivation for Participation of Active young Citizens to stand for Traffic safety

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Capacity Building for youth in ACP countries, Latin America and Asia

Project Call Year

This project’s Call Year is 2014

Project Topics

This project is related with these Project Topics:

Project Summary

The aim of the IMPACT project was to boost international efforts to save young lives on the road by exchanging information and sharing good practices. It provided a platform for long-term targeted impact through a list of exceptional players in the road safety and accident prevention field from Europe, Asia and Latin America. The project fostered improvements in awareness raising with focus on the most vulnerable road users (youth, cyclists, children, etc.) and built better methodologies on local level through cross-fertilizing intercontinental experience.
The reason for the development of the IMPACT project was the need to implement a more holistic approach in solving contemporary social problems, which needs to be based on available data and former experience but also needs a clear view of potential and a vision for the future. IMPACT explored the experience in involving youth in road safety promotion and accident prevention, learned through the ACCORD (2011-2780) and LIVES (2012-5523) projects, and implemented the acquired knowledge where it had greatest potential for positive impact and was most needed. It used lessons learned in building a network of youth organizations in Europe, active in the field, as well as fostering EU and Chinese youth cooperation by merging the two project consortiums and further developed experience by involving a Latin-American partner organization.
The WHO 2013 Global Status Report on Road Safety states “Middle income countries, that are motorizing rapidly, are the hardest hit.” and “Eighty per cent of road traffic deaths occur in middle-income countries, which account for 72% of the world’s population, but only 52% of the world’s registered vehicles. This indicates that these countries bear a disproportionately high burden of road traffic deaths relative to their level of motorization.” This is why IMPACT focused on such countries in EU, Asia and Latin America to support not only reaching the 2020 EU road safety target of halving the road victims but also the UN Decade of Action for Road Safety 2011-2020. Those are Romania, Bulgaria, Hungary, Argentina and China and to a lesser extent Belgium. An experienced Austrian research center added value as a project evaluator.
The IMPACT output consists of 3 international meetings plus an Open public seminar in Shanghai, China and a Conference for Innovation in Road Safety Education in Buenos Aires, Argentina. Six trainings prepared 58 youth workers and animators to implement six upgraded road safety campaigns with new knowledge, experience and tools available for them. Each of the road safety campaigns was implemented in two editions and comprised cross-fertilized EU, Asian and Latin-American awareness raising campaigns experience. The use of modern information and communication techologies, acquired in the framework of the project and the focus on vulnerable road users helped the project reach 5025 participants directly (3273 with fewer opportunities). 2053 completed feedback questionnaires on the basis of which (and other information) a comprehensive Evaluation report was developed and disseminated. 14 000 people were additionally informed by the project information materials. 5623919 were reached online and 14255939 through conventional media. The media report is available for interested parties upon request.
The project was also presented during the ICTCT workshop in Beijing China and the Fifth Global Meeting of Nongovernmental Organizations Advocating for Road Safety in Kuala Lumpur, Malaysia. An article about IMPACT is approved for publishing in the International scientific journal “Transactions on Transport Sciences”. An extended abstract expects feedback from the Australasian Road Safety Conference.

EU Grant (Eur)

Funding of the project from EU: 150000 Eur

Project Coordinator

INSTITUT ZA IZSLEDVANIYA, OBRAZOVANIE I RAZVITIE OTVORENA MLADEJ & Country: BG

Project Partners