mYOUth Socially Responsible Marketers Erasmus Project

Project Title

mYOUth Socially Responsible Marketers

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Capacity Building for youth in ACP countries, Latin America and Asia

Project Call Year

This project’s Call Year is 2019

Project Topics

This project is related with these Project Topics:

Project Summary

The project aim is to develop the capacity of consortia members [NGOs; Universites and Business sector] to generate and disseminate knowledge regarding sustainability and social responsibility, providing youth with non-profit digital ‘8Ps’ marketing mix instruments and Social media tools focused on increasing the pressure on public authorities and business sector for the implementation of Sustainable Developments Goals [SDGs] policies.Project activities will be set on methodologies based on non-formal approach: Kick-Off meeting; Mobility of youth workers [ToT]; National training courses for own members and representatives of other NGOs, Business community and/or Local authorities; National dissemination events for the presentation of project outcomes and Final conference.Special focus in activities will be done on exchanging Social media&ICT know-how about of the key elements, tools and methods of the best transcontinental Digital marketing 8Ps instruments as a prerequisite to integrate contribution of three existing marketing sub-disciplines: Green; Social and Critical marketing paradigm in which Sustainable development is a key goal.Realizing main project activities, youth will gain a sense of self-worth, and ability to influence changes in their own lives and the wider community.Especially, to increase the civil society pressure on the public authorities and business sector for strengthening their roles in the implementation of policies for SDGs and ultimately to mainstream into their national plans, strategies and budgets.The project intends to disseminate the good practices, knowledge and entrepreneurs’ know-how to involve participants to be more aware of the importance of everyone’s contribution to saving the Earth implementing SDGs.YouMAKE project has the purpose to produce a positive impact at local, regional, national, European and international levels arising knowledge for SDGs − Environmental, Economic and Social well-being for today and tomorrow, as a prerequisite for bridging the pathway from Ego to Eco humankind approach.Expected outcomes:* Development of an on-line platform & Social media;* E-Guidebook ‘mYouth Socially Responsible Marketers’;* eGuidelines (Handbook) – Methodology for training course of youth workers, including Scenario (short theoretical parts; exercises; ice breakers and pre/post-test questionnaire);* eGuidelines (Handbook) will be published on six languages: English; German; Russian; Polish; Nepali, and Macedonian language.* Strategy for better and effectively recognition of youth work;* Short movies from/about project activities; and* Other promotional materials, including mobile application and infographics.All outcomes will be free of charge on social media.YouMAKE project will promote transcontinental cooperation between youth from Austria; FYR of Macedonia; Nepal; Poland and Uzbekistan, with a positive influence on accepting the value and the meaning of cultural diversity around the world.

Project Website

http://www.youmake.info/

EU Grant (Eur)

Funding of the project from EU: 59960,02 Eur

Project Coordinator

ASSOCIATION FOR RESEARCH EDUCATION AND DEVELOPMENT MARKETING GATE SKOPJE & Country: MK

Project Partners

• STOWARZYSZENIE INSTYTUT NOWYCH TECHNOLOGII
• CAREER DISHA NEPAL
• GRENZENLOS – INTERKULTURELLER AUSTAUSCH
• NIZOMIY NOMIDAGI TOSHKENT DAVLAT PEDAGOGIKA UNIVERSITETI