Street Culture for Regions Erasmus Project

Project Title

Street Culture for Regions

Project Key Action

This project related with these key action: Cooperation for innovation and the exchange of good practices

Project Action Type

This project related with this action type : Strategic Partnerships for vocational education and training

Project Call Year

This project’s Call Year is 2020

Project Topics

This project is related with these Project Topics: Creativity and culture; Access for disadvantaged; Entrepreneurial learning – entrepreneurship education

Project Summary

Street culture is a rapidly evolving area of economic activity and includes urban arts and creative industries (e.g. pop culture), fashion, food, tourism and more, all of which offer opportunities for innovative, entrepreneurial start-ups. However, given its informal roots and sometimes negative connotations, it has not been “on the radar” for focused enterprise development. Street Culture for Regions (SCR) will change this by guiding and equipping entrepreneurship education providers to make the most of street culture opportunities for skills’ development and economic and social inclusion in our cities and regions.

Street Culture for Regions (SCR) will make a compelling and very tangible contribution to SOCIAL INCLUSION. By using the relatability and attractiveness of street culture as a potential business area, we will bring those on the margins of society – NEETs, those from ethnic minorities or migrant backgrounds, and those from deprived neighbourhoods – into both entrepreneurship training and meaningful economic activity.

SCR has been carefully designed to produce a series of results which deliver positive outcomes in terms of skills development for potential entrepreneurs and entrepreneurship educators, as well as boosting our capacity for innovation and inclusion within our wider vocational education system.

The most tangible results emerging from the project will be the intellectual outputs (IOs), each of which has a specific target group(s) in mind and fulfil a specific objective in terms of attitudinal change, knowledge acquisition and/or skills development.
• IO1: Opportunities in Street Culture Resource Pack. A set of documents, multimedia resources and interactive activities that enables entrepreneurship stakeholders, leaders and educators to understand how street culture can be harnessed as part of entrepreneurial skills’ development.
• IO2: Street Culture Alliances & Action Plans. A guide to implementing ongoing collaboration between key organisations and stakeholders so that investment in street culture entrepreneurship training can create a sustainable impact on social inclusion and cultural-economic development.
• IO3: Street Culture Open Education Resources. The hub of the new street entrepreneurship training model, resources include a first-ever dedicated curriculum, learning objectives and assessment ideas; trainers’ guide and suggested activities; and interactive multimedia content for teaching and learning.
• IO4: Street Culture App. An accessible way to maximise engagement with entrepreneurial skills development directly for potential entrepreneurs, the app will provide direct self-led learning in bite-size chunks.

The project involves the direct participation of entrepreneurship and indeed cultural studies educators and potential entrepreneur trainees, as well as VET organisations, and entrepreneurship, culture and economic development stakeholders. Many of the individuals we wish to reach as trainees are almost by definition “self-excluding” from mainstream VET. Hence, their participation is more essential than ever to help us understand their attitudes towards and interaction with the project’s resources, as well as to facilitate their co-design of some aspects.

Each of our partners has direct access to a pool of potential entrepreneurs and is a member of, regional networks of entrepreneurship development organisations and wider stakeholders in their city and region. In the preparation phase of the project, each partner will generate a list of potential participants – both individuals and organisations – for different stages of the project.

Over time and as the outputs continue to be introduced and implemented in participating countries and further afield, the project will create lasting effects:
a) Hundreds of individuals, especially from diverse and disadvantaged backgrounds, will take part in entrepreneurship skills development, receiving training that is responsive to their needs and opportunities. A large number will go on to conceive, develop and launch micro street culture businesses.
b) Hundreds of VET educators and enterprise development organisations, including our partner organisations, will improve their capacity to provide training in contemporary and even disruptive business fields, teach credible and target group appropriate business skills and do so in a way that is inclusive of all types of learners. In the long term, this will contribute to a more inclusive and flexible vocational education system, an essential characteristic given the changing demographics of our cities.
c) Dozens of stakeholders involved in city/region-wide skills training, economic development and urban revitalisation will continue to collaborate, recognising that social and economic inclusion requires multi-sectoral cooperation and is achieved over time.

EU Grant (Eur)

Funding of the project from EU: 298137 Eur

Project Coordinator

East Belfast Enterprise Ltd & Country: UK

Project Partners

• KINONIKES SINETERISTIKES DRASTIRIOTITES EFPATHON OMADON
• Akademia Humanistyczno-Ekonomiczna w Lodzi
• European E-learning Institute
• le LABA
• MOMENTUM MARKETING SERVICES LIMITED
• INSTITUTO POLITECNICO DO PORTO